Communicate.com Inc.
OTC Bulletin Board : CMNN

Communicate.com Inc.

October 06, 2005 10:15 ET

Communicate.com Inc.: Perfume.com Converts 5.4% of Traffic; eTailer Reports Exceptionally Low Charge-Back Rate

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Oct. 6, 2005) - Communicate.com Inc. (Communicate) (OTCBB:CMNN), a rapidly evolving eCommerce company, is pleased to announce that Perfume.com, its online fragrance superstore, had a conversion rate of 5.4 percent of U.S. traffic for September 2005.

September was the first full sales month for the rebuilt Perfume.com site, which was launched in August 2005. According to the most recent Fireclick Index, the average conversion rate for fashion and apparel retail websites is 2.6 percent.

Communicate's President, David Jeffs, commented, "The primary reason that we spent months rebuilding Perfume.com was to produce a more efficient online store, and it appears that our efforts have paid off. This greatly improved conversion rate should play a major role in significantly increasing Perfume.com's sales and profits this holiday season compared to the 2004 holiday period. Further advantages of a higher conversion rate are that Perfume.com will have a better ROI on search engine and email marketing, and its affiliate partners will be more contented sending their traffic to Perfume.com."

Communicate is also pleased to report that during the first half of 2005, Perfume.com had just three fraudulent charge-backs from all processed orders (a rate of 0.02%). Communicate believes that this is among the lowest fraudulent charge-back rates of all major online retailers.

High fraud rates continue to plague many eCommerce websites, with criminals stealing an estimated $2.6 billion from online merchants in 2004, according to a November 2004 study by CyberSource Corp.

About Perfume.com

Perfume.com, 'Smell your best for less!' was first launched in June 2003 and has grown into a leading online fragrance & beauty superstore, providing more than 8,000 brand name perfume, cologne, hair care and skin care products directly to consumers throughout the Continental USA at discount warehouse prices. For more information, visit www.perfume.com.

About Communicate.com Inc.

Communicate.com is a rapidly evolving, debt-free, profitable eCommerce company that owns, develops and markets approximately 900 websites, including some of the best names on the net, such as www.Perfume.com, www.Importers.com, www.Karate.com, www.Body.com, www.Boxing.com and www.Brazil.com. Communicate generates revenues through the sale of consumer goods, advertising and travel products at its network of B2C and B2B sites. The Company's web portfolio intuitively attracts a high volume of targeted visitors and potential clients per month with no marketing costs, providing Communicate with a crucial competitive advantage in customer acquisition and price. Communicate is publicly traded on the NASD OTCBB under the symbol CMNN. For more information, visit www.CMNN.com.

This news release contains "forward-looking" statements as such term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements include risks and uncertainties, actual results may differ from those expressed or implied herein. Further information on potential factors that could affect the financial results of Communicate.com Inc. is included in the Company's filings with the U.S. Securities and Exchange Commission.


Contact Information

  • Communicate.com Inc.
    Adam Rabiner
    Communications Director
    (604) 648-0536 or 1-866-898-4354
    www.CMNN.com