SOURCE: Gallo Communications Group

April 29, 2009 09:00 ET

Communications Coach Reveals the 7 Principles of Motivation

How Inspiring Leaders Motivate Teams in Tough Times

PLEASANTON, CA--(Marketwire - April 29, 2009) - Carmine Gallo's book, "Fire Them Up!," offers leadership lessons from The Ritz-Carlton, Google, General Electric, Microsoft, Starbucks, Apple, 24-Hour Fitness, McDonald's, Travelocity, and Disney's Teacher of the Year.

Famed New York Times columnist, Thomas Friedman, recently lamented "the absence of inspirational leadership." Fill the leadership void by learning the techniques of master motivators. Communication skills coach, Carmine Gallo, interviewed more than two dozen extraordinary CEOs, entrepreneurs, and educators for his book, "Fire Them Up!" (Wiley). Gallo discovered that inspiring communicators share seven qualities; attributes that any manager can adopt to become what Gallo calls a "Chief Inspiration Officer." Here are the seven secrets managers can use today to INSPIRE their teams.

Ignite Your Enthusiasm. Richard Tait sketched an idea on the back of an airplane napkin; a concept for a board game in which every player could excel in one category or another. He turned the idea into Cranium, one of the fastest selling board games of all time. Tait's passion convinced employees, partners and investors to back his vision. Dig deep to identify your true passion and share that passion with your team at every opportunity.

Navigate the Way. Inspiring leaders navigate a course of action by creating a specific, memorable and consistent vision. A vision is a concise description of a better world made possible by your product or service. When Jeff Bezos introduced the Kindle 2 in February 2009, he announced, "Our vision is every book ever printed in any language in under 60 seconds." Throw out tired mission statements. Make vision instead.

Sell the Benefit. It's not about you, it's about them. Your employees or customers are asking themselves, "Why should I care?" Every decision, action or initiative you communicate must contain the answer to that question. Viral marketing strategist, David Meerman Scott, says nobody cares about your product. They care about themselves. Grab your listeners' attention by showing them how following your vision will improve their lives, not yours.

Paint a Picture. Inspiring leaders tell stories to paint verbal pictures. In his research for "Fire Them Up!," Carmine Gallo had the opportunity to attend staff meetings at the Ritz-Carlton where storytelling plays an important role to improve morale. In each meeting, managers share "wow stories"; true stories of employees who go above and beyond their job description to create memorable stays for their guests. These stories give employees local fame and recognition among their peers.

Invite Participation. Griffin Hospital in Derby, Connecticut, transformed itself from one of the worst hospitals in the nation to topping Fortune's Best Places to Work list eight years in a row. In "Fire Them Up!," Griffin administrators discuss how they did it -- beginning with a culture dedicated to open and honest communication. In turbulent economic times, mediocre leaders take on a bunker mentality. Inspiring leaders communicate more than ever.

Reinforce optimism. Inspiring leaders are more optimistic than average. When Warren Buffet released the 2009 annual letter to Berkshire Hathaway investors, he briefly outlined the events that led to the global financial crisis and immediately reminded his readers that "America's best days lie ahead." Buffet based his forecast on his deep knowledge of financial history, saying America has survived "far greater travails." Be a beacon of hope in a sea of despair.

Encourage Their Potential. Disney Teacher of the Year, Ron Clark, tells a story in "Fire Them Up!" about the day he left a cushy teaching position in North Carolina to seek out the toughest class in the toughest school district in the country. Clark found the class in Harlem, New York. In one school year, Clark successfully took a class of under-performing fifth graders and turned them around. Clark's students even beat the "gifted" students in the year end test. Group praise turned out to be one of the most effective motivational techniques in the school's history.

Gallo believes that everyone has the ability to inspire, motivate and positively influence the people in their personal and professional lives. "Learn the language of motivation and watch your employees, customers, investors and partners walk through walls for you," says Gallo.

Carmine Gallo is a communication skills, presentation skills and media training coach for the world's most admired brands. Gallo is a former CNN business correspondent and Vice President of a global PR firm. Gallo is a popular keynote speaker and seminar leader. Learn more by visiting

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