SOURCE: Event Marketing Institute

May 07, 2008 12:12 ET

Communications Leader TBA Global Joins Event Marketing Institute as Worldwide Underwriter

Los Angeles-Based Agency Takes Leadership Position in Development of Industry Practices and Standards

NORWALK, CT--(Marketwire - May 7, 2008) - The Event Marketing Institute (EMI), a professional resource dedicated to the advancement of using live events and trade shows as a strategic marketing initiative, is proud to announce that TBA Global has joined as a worldwide underwriter of the growing trade organization.

"TBA Global is a leading event agency and we are pleased they have come onboard to support the growth and development of the Event Marketing Institute," noted EMI president and executive director Kerry Smith. "With the financial support of TBA Global, and active involvement of the company's executives along with those of other sponsoring companies, we will be able to continue funding and creating much-needed research, data, and information services to provide event marketing professionals with the information backup they need to create, measure, and justify their event marketing investments."

EMI is an information resource that cuts across the many silos of events -- trade shows, sponsorships, meetings, proprietary events, consumer events, and road shows. EMI's mission is to provide key executives, event managers, agency executives and marketing professionals in organizations big and small with the newest ideas, cutting-edge resources, best practices, research, training, and numerous members-only benefits.

"TBA Global is proud to sit on the board of the Event Marketing Institute," said Lee Rubenstein, President and COO of TBA Global. "We support EMI's mission to demonstrate that events and experiences are the cornerstone of effective marketing programs that deliver long-term value."

EMI's member information hub is a content-rich website (www.eventmarketing.com) where members can access hundreds of articles, case studies, research reports, white papers, webinars, podcasts, discussion forums, market reports, company profiles, publications and other exclusive information products and services created by EMI's dedicated staff of researchers and content partners.

The Event Marketing Institute has assembled an all-star Executive Advisory Committee comprised of senior-level industry leaders who have committed to working with EMI leadership to identify research opportunities, content offerings and relevant member services. EAC members to date include senior-level event marketing executives at Boeing, IBM, Anheuser-Busch, TJX Companies, UBS, Miller Brewing, AOL, GE Healthcare, UBS, and Bank of America, George P. Johnson Co., Sparks and now TBA Global.

About Red 7 Media

Red 7 Media, headquartered in Norwalk, CT, is a business information company serving the marketing and media industries with market-leading brands including Event Marketer, Event Design, Agenda, FOLIO, and Circulation Management magazines. In addition, the company produces business conferences and custom marketing programs for its clients.

About TBA Global

Founded in 1994, TBA Global (www.tbaglobal.com) is a privately held agency that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. It is ranked #21 in the top 100 U.S. marketing organizations and earned a #6 ranking among the Top 50 Sales Promotion Agencies by Advertising Age magazine (April 30, 2007). TBA Global was awarded two 2008 Ex Awards in B2B and B2C categories. Headquartered in Los Angeles, TBA Global has multiple offices across the United States and Canada.

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