SOURCE: Talant

March 13, 2007 10:45 ET

Communiqué Conferencing and Talant Introduce Webinar Optimization Program

Comprehensive Pre-Event, During-Event and Post-Event Platform Drives ROI

ARLINGTON, VA -- (MARKET WIRE) -- March 13, 2007 -- Communiqué Conferencing, a premier provider of Web and audio conferencing solutions, and Talant, a leader in demand creation and sales execution, announce their joint Webinar optimization offering. Using a combination of market analysis, messaging, registration campaigns, event production and follow-up, Talant and Communiqué provide an end-to-end Webinar platform that ensures greater marketplace awareness and real sales leads.

Decision-makers today are bombarded by information. The typical executive has 59 hours of work queued up, receives 150 emails per day and screens calls -- making it hard for vendors to raise awareness and create demand among target prospects. Webinars have become the preferred method for busy executives to educate themselves about new products and services without investing time and without ceding control of the buying process. Serious buyers and curious browsers alike rely on Webinars to gather the information necessary to make informed judgments without having to engage with sales reps.

The Webinar Optimization Program combines proven processes and tactics to register target prospects, create compelling content and ensure trouble-free events. Talant also follows-up directly with attendees and no-shows for conversion from prospects to opportunities.

"So many companies embrace Webinars as part of their marketing strategy, but few know how to make Webinars drive real leads," said Adelphi Kennedy, Director of Communications at Communiqué. "What they don't realize is that what you do before and after the Webinar is just as important as the event itself."

Talant and Communiqué are hosting a free Webinar event, "Strategies for Improving Webinar Lead Generation Results" on Wednesday, March 21 at 1PM Eastern and 10AM Pacific. To register, go to:

About Talant

Talant has mastered the science behind effective marketing and sales. They are practitioners who apply discipline to customer acquisition for Fortune 1000 and emerging growth companies. Talant offers a complete suite of tools and services to drive: market analysis and research, lead generation, sales execution and performance management. For more information on Talant, please visit us at or call 703.282.5659.

About Communiqué Conferencing

Communiqué Conferencing, Inc. provides premium audio and Web conferencing services to organizations worldwide, ranging from small businesses to Fortune 100 companies. Communiqué offers best-of-breed audio and Web conferencing technology that is fully integrated, easy-to-use and supported by world-class customer service. For more information visit or call 1-866-332-2255.

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