SOURCE: BancVue

BancVue

June 03, 2009 15:44 ET

Community Banks to Benefit From New BancVue Partnership

Austin-Based Firm Creates Strategic Relationship With McCoy Myers & Associates to Jointly Sell Flagship Products

AUSTIN, TX--(Marketwire - June 3, 2009) - BancVue (www.bancvue.com), a leading provider of products and consulting to community banking institutions, today announced it has signed a referral agreement with McCoy Myers & Associates (McM) to jointly sell REALChecking® products, including REWARDChecking®, REALSaver™, REALTunes®, and REALGiving®, to McM customers.

In addition to its innovative system of checking and savings products, BancVue offers a full suite of services designed to generate non-interest income, attract new customers, improve customer retention, increase account profitability, and grow core deposits for community banks.

"Our mission is to empower community financial institutions to win the war against mega banks and direct banks with innovative products, world class marketing, ongoing training, and data-driven consulting," said Don Shafer, Chairman of BancVue. "We're thrilled to have a first-class organization like McCoy Myers & Associates committed to delivering our first-class products and services."

McCoy Myers & Associates provides in-house and outsourcing services that are offered as an in-house application or through three Texas data centers to one out of every five community banks in Texas. Headquartered in Amarillo, the firm is a wholly owned subsidiary of bank data processor CSI of Paducah, Kentucky.

"We couldn't have found a better partner than BancVue," said Bill Maxwell, Vice President and Sales Manager for McCoy Myers & Associates. "We expect to have a long and successful partnership helping community banks throughout the Southwest grow their business."

Beyond traditional marketing tailored specifically to each institution, BancVue and its marketing partner FIRST ROI also provide customer banks dynamic eMarketing tools, including CheckingFinder.com, Refer A Friend, and product Microsites.

About BancVue

BancVue is the leading provider of innovative products, marketing, and consulting solutions to community financial institutions nationwide. Serving over 600 community banks and credit unions around the country, BancVue's solutions allow these institutions to compete and win in the war against the megabanks and net banks. Community financial institutions benefit from the development and implementation of REALChecking®, BancVue's system of innovative products, superior marketing, and data-driven consulting designed to empower community financial institutions. For more information on BancVue, visit www.bancvue.com

About McCoy Myers & Associates

McCoy Myers and Associates, Inc. (McM) was founded in 1980 and currently serves 150 community banks in Kansas, Illinois, New Mexico, Oklahoma, Texas, and Nebraska from its headquarters in Amarillo, Texas. McM's Meridian.NET banking system is designed for community banks and is offered as an in-house application or through a service bureau arrangement, with 60 percent of their customers using the in-house version of Meridian.NET banking system. The Independent Bankers Association of Texas has presented its Five-Star award to McM for six consecutive years. For more information about McM, visit www.mccoymyers.com.

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