SOURCE: GlobalEnglish Corporation

GlobalEnglish Corporation

May 26, 2011 08:03 ET

Companies in Middle East Region Ranked Lowest for Business English Competency

GlobalEnglish Gathers Industry Leaders in Dubai to Discuss Strategies for Improving the Business English Communication Skills Necessary to Compete Globally

BRISBANE, CA--(Marketwire - May 26, 2011) - GlobalEnglish Corporation (www.GlobalEnglish.com), the leading provider of on-demand development and support for Business English communication, today announced GlobalTalk Middle East. The summit is co-sponsored by XpertLearning (www.xpertlearning.com) which provides integrated e-learning solutions to the Middle East region, gathers executives from top companies to discuss the challenge to rapidly improve Business English skills in organizations located in the Middle East in order to advance Enterprise Fluency™.

Enterprise Fluency is the communication, collaboration and operational proficiency companies must have to successfully compete in today's global economy. With English as the de facto language of global business, Business English proficiency is the fuel that drives Enterprise Fluency.

The current gap in Business English skills in the Middle East workforce dramatically limits local candidates eligible for hire by global companies. A recent research report released by McKinsey with the IFC and the e4e quotes a HR manager in the Middle East in a multinational bank as saying "50 percent of the jobs I cannot fill are due to English language requirements."

The same report cites a dismal forecast for employable candidates from the Middle East over the next few generations. The Middle East suffers from the highest youth unemployment in the world at 25% for males and 30% for females. With one third of the regional population below the age of 15 and another third aged 15-29, the report estimates youth unemployment will exceed $40-$50 billion of economic loss to the Arab World over the coming years. The top reasons for ineligibility for employment include deficiencies of soft skills in oral communication, critical thinking and leadership capabilities.

Results from the 2011 GlobalEnglish Business English Index report revealed that Middle East companies have the lowest ranking average regionally, 3.45 out of 10, for Business English competency (see chart). In order for companies to compete on a global scale and attract industry to the region, effective communication in English across borders must significantly improve.

"Our goal in developing this Index was to understand how competent global workers are using English in the workplace. As globalization and growth continue to top the list of business imperatives, companies are seeking strategic ways to create Enterprise Fluency because they understand the direct link between effective Business English communication and the achievement of strategic business goals," says Tom Kahl, Office of the CEO and Executive Vice President of Worldwide Sales. "Workers in the Middle East region are highly educated but this Index clearly illustrates that Business English skills are still stifling growth and prosperity in the region."

"Our GlobalTalk event is occurring at a critical time," says Kahl. "Companies operating in the region are being forced to reconsider the long-term sustainability of relying on a heavy expatriate workforce. The truth is that business goals can be realized more quickly, cost effectively and with maximum benefit to the Middle East's future if companies invest in the local talent and equip them with Business English skills."

GlobalTalk Middle East topics will include presentations on the following:

  • The direct relationship between effective communication and achievement of strategic business goals
  • Shared strategies on how to develop cross-border business communication competencies
  • Action plans for advancing overall Enterprise Fluency, the communication, collaboration and operational proficiency of Business English skills required to compete globally

Presenters from Kempinski Hotels, Al Futtaim Group, and GlobalEnglish will discuss the need for stronger Business English communication and for companies to invest in tools that support employee development in this area.

GlobalTalk Middle East is a private event being held at The Mövenpick Jumeirah Beach in Dubai on May 26, 2011.

About GlobalEnglish Corporation
GlobalEnglish offers solutions for Enterprise Fluency™: the communication, collaboration, and operational proficiency companies must have to compete in today's global economy. Enterprise Fluency is the measure of a company's ability to apply their company-wide gains in Business English skills to improve the ease with which their global teams can communicate and collaborate with each other and the effectiveness with which the company can operate across country borders.

We have more than 500 enterprises partnering with us globally, including BNP Paribas, Capgemini, Cisco, Deloitte, GlaxoSmithKline, Hewlett-Packard, Hilton, John Deere, Procter & Gamble, and Unisys. Our comprehensive, on-demand software solution is available in 15 languages for instant, on-the-job support for business tasks in English -- such as writing emails -- and programs for building lasting Business English proficiency. Headquartered in Brisbane, California, we have global reach to support multinational companies in any country worldwide.

For more information, please visit www.GlobalEnglish.com.