Companies Validate Use of On-Demand and SaaS Solutions

BOSTON, MA -- (MARKET WIRE) -- March 6, 2007 --On-demand technology platforms are playing an increasingly important role in enabling electronic communication and process collaboration. Companies seeking to improve their collaboration capabilities should take a strong look at on-demand solutions, also known as "Software as a Service." This is according to a new report titled "B2B Collaboration: How On-demand Platforms Accelerate Value and Impact TCO" by Aberdeen, a Harte-Hanks Company (NYSE: HHS).

"Best-in-class companies are more than 2x as likely to be using on-demand supply chain applications," says Beth Enslow, Senior Vice President of Enterprise Research, Supply Chain, at Aberdeen Group. "Best-in-class companies are also 88% more likely to estimate ROI before initiating projects and 130% more likely to measure ROI after project completion."

In order to help enterprises assess the ROI, Aberdeen has published a value framework that can help companies validate if on-demand solutions are right for their B2B collaboration needs. The framework covers the major categories of both hard and soft costs and benefits of the alternative solution approaches, namely on-demand platforms, on-premise packaged applications, or in-house development.

The four framework dimensions are:

--  Total cost of ownership: Includes software costs, hardware expenses,
    maintenance costs, help desk costs, and trading partner on-boarding costs.
--  Business value gained: Includes reduction of operating costs,
    inventory costs, and logistics costs; increase in revenue; and increase in
    key supply chain performance metrics.
--  Speed: Includes initial implementation time, time to on-board trading
    partners, and time to change business processes.
--  Project risk: Includes risks of project failure, software disuse, data
    security, and system uptime.
    

To download complimentary copy of this report, underwritten in part by E2Open, LeanLogistics, Mercury Gate, INOVIS, and Red Tail Solutions, please visit http://www.aberdeen.com/link/sponsor.asp?cid=3914

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

Contact Information: Media Contact: Beth Enslow Aberdeen Harte-Hanks (519) 883-1430 Beth.enslow@aberdeen.com