SOURCE: CompareNetworks, Inc.

CompareNetworks, Inc.

October 23, 2013 09:00 ET

CompareNetworks, Inc., Parent Company of Biocompare, Launches the scrazzl Syndication Network and Announces Partnership With The Journal of Visualized Experiments (JoVE)

JoVE Partners With the scrazzl Syndication Network to Enhance Their Content With Integrated Links to Detailed Product and Purchasing Information

SOUTH SAN FRANCISCO, CA--(Marketwired - Oct 23, 2013) - CompareNetworks, Inc., a leading provider of media and platform products in web and mobile formats for the scientific and healthcare industries and the parent company of Biocompare, the world's most comprehensive and widely accessed life science marketplace, announced today they have launched the scrazzl Syndication Network and have partnered with the Journal of Visualized Experiments (JoVE). As a partner in the scrazzl Syndication Network, JoVE will embed links where products are mentioned in their online content that direct readers to detailed product information or purchasing pages. JoVE and CompareNetworks will share in the revenue generated from clicks on product links.

The scrazzl Syndication Network is a network of third party workflow tools, research product sites, science, technical and medical (STM) journal sites and reference databases seeking to improve their user experience by providing links to product information directly from online content where products are mentioned. CompareNetworks first started developing the Network earlier this year by incorporating the comprehensive and detailed product information from CompareNetworks life science vertical, Biocompare, into the scrazzl database. By combining this detailed product information with the scrazzl Product API, they've made it easy for scientific content owners to incorporate unbiased and accurate product data into their online content and web applications. CompareNetworks also plans to incorporate product data from its other verticals in the near future.

"At JoVE we are dedicated to increasing the productivity of scientific research by making it easier for researchers to learn and reproduce complex experimental techniques," said Matthew Kramer, Director of Business Development for JoVE. "By adding access to the Biocompare product database of product links through the scrazzl Product API to our articles we'll help researchers quickly find the right products for their needs -- saving time and resources. We're excited about adding this new capability to our site and know our users will find it invaluable."

"We are very excited to launch the scrazzl Syndication Network," said David Kavanagh, PhD, Managing Director for scrazzl at CompareNetworks. "We are always looking for new ways to help scientists find the information they need to facilitate their research. The scrazzl Syndication Network gives STM publishers and scientific web application providers a unique opportunity to complement their product offerings with information that enables more efficient experimental planning -- product details and purchasing information. I'm confident that by providing our partners with unrestricted access to structured research product information, together we will improve the usability of online scientific content and make a significant contribution to improving the reproducibility of experimental science."

To learn more about partnering with the scrazzl Syndication Network, please contact partner@scrazzl.com.

CompareNetworks, Inc.
Headquartered in South San Francisco, California, CompareNetworks, Inc. (www.comparenetworks.com) provides media and platform products in web and mobile formats with the purpose of driving revenue for science and healthcare manufacturers. Our media products, including vertical marketplaces, email, video, and print publications, match potential buyers with products to generate qualified sales leads. Our platform capabilities include web and mobile content management systems, and sales and marketing application development. Markets currently served include Life Science, Dental, Medical, Pharmaceutical and Laboratory Equipment.

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