SOURCE: CompareNetworks, Inc.
SOUTH SAN FRANCISCO, CA--(Marketwired - Oct 15, 2013) - CompareNetworks, Inc., a leading provider of media and platform products in web and mobile formats for the scientific and healthcare industries, today unveiled imSMART, a mobile content management solution that empowers sales organizations and drives customer engagement. Leveraging their extensive digital platform experience and technologies, CompareNetworks spent the past year working closely with clients to develop the imSMART content management system, interactive tablet application and robust tracking and reporting system. imSMART adoption has accelerated rapidly and is already being used by sixteen companies worldwide.
"As one of the first companies to have a working prototype more than a year ago, and with no marketing to date, adoption of imSMART has been faster and more substantial than we could ever have anticipated. Clients, tablet manufacturers and integration partners have fallen in love with the strength, polish, flexibility and customizable UI of our mobile platform," said Jason Roy, Vice President of Mobile for CompareNetworks. "We were able to utilize our thirteen years of content management system experience to build a user-focused mobile solution."
"Our sales force is blown away with imSMART," said Philip Stephenson, Creative Services Manager for Carl Zeiss Vision, Inc. "CompareNetworks' knowledge of the digital media space is extensive and we were very pleased with the final outcome and quick turnaround of our app. We enjoy working with CompareNetworks at every level."
imSMART is designed to empower sales organizations and customers with a beautiful, template driven library of product collateral easily accessible via a tablet; including everything from PDFs and videos, to ROI calculators and interactive presentations. In addition, imSMART provides complete tracking of app usage through a sophisticated and powerful tracking and reporting system. With the rise of closed loop marketing, metrics are crucial to measure the success of sales materials and strategies.
"In my twenty five plus years working in Silicon Valley, this is one of the coolest products I have been associated with," said Brian Cowley, CEO of CompareNetworks and a seven-year veteran of mobile marketing. "Astute marketers are re-thinking how they invest in the traditional 'sales funnel' to drive business needs. With mobile platform solutions dramatically changing the way customers engage and interact with salespeople and content, it is important for marketers to implement a mobile strategy."
Headquartered in South San Francisco, California, CompareNetworks, Inc. provides media and platform products in web and mobile formats with the purpose to drive revenue for science and healthcare manufacturers. Our media products, including vertical marketplaces, email, video, and print publications, match potential buyers with products to generate qualified sales leads. Our platform capabilities include web and mobile content management systems, and sales and marketing application development. Markets currently served include Life Science, Dental, Medical, Pharmaceutical and Laboratory Equipment.