SOURCE: Compass Intelligence

Compass Intelligence

December 03, 2014 11:00 ET

Compass Intelligence Releases Its Latest Report: In-Vehicle Wireless Broadband -- Connected Vehicle Survey of Consumers

Report Focus on User's Opinion of Connecting Their Smartphone to the Car, Using the Car's Information System & Access to the Cloud for Content

SAN ANTONIO, TX--(Marketwired - December 03, 2014) - Compass Intelligence is proud to announce the release of its latest report on the "In-vehicle Wireless Broadband -- Connected Vehicle Survey of Consumers". This report explores the views, perspectives, opinions, wants/needs, trends, and feedback of drivers and passengers around the future of in-vehicle wireless broadband services. This survey provides participating vendors with direct answers to future impacting services that are expected to be monetized, provide revenue generation, and/or affect the future vehicle or automotive manufacturer, aftermarket, and a range of companies that have yet to be a part of the automotive industry.

This research was conducted online using Compass Intelligence's own Thought Leaders Panel and opt-in email lists from a well-regarded Internet research panel vendor. For this particular survey, all respondents were over the age of 18, drove a vehicle and owned a smartphone. 1,748 consumers started the survey, with 1,440 qualifying for the survey and a total of 1,320 completes.

"Maintenance and predictive analytics on a vehicles' health ranked the highest in end user requirements," states Keith Robinson, Sr. Strategist at Compass Intelligence. "This is an untapped opportunity for companies that participate in the in-vehicle wireless broadband market."

There is low interest in having entertainment DVD systems and this segment is dwindling. The target segment for this market (kids under 10) is taking a hit because this age group is using tablets for entertainment purposes at an increasing rate. The other area of low interest is the traditional mobile services, such as text messages and email. Even social media feeds didn't rank high. Overall products and services that can enhance the driving experience, entertainment and vehicle maintenance are the key wants from end-users.

This report is part of the Mobility & Wireless Research Track at Compass Intelligence. To order this report, please contact Mike Gee ( or (925) 299-1231).

Key Findings from the In-vehicle Wireless Broadband -- Connected Vehicle Survey of Consumers report include:

  • Based on the input from end-users, the primary needs and wants out of technology for in-vehicle wireless broadband is the enhancement of the driving experience.
    • 66% of users want a system that detects when parts are malfunctioning before a complete breakdown.
    • 60% of users want real-time traffic updates.
    • Over 50% of users want a system that displays preventative maintenance is due.
  • One of the services that is important to end users is usage-based insurance. Consumers are willing to pay for a service that helps them reduce insurance rates.
  • Millennials are most likely to purchase vehicles equipped with in-car wireless broadband solutions. Surprisingly, baby boomers place high level of importance on these services.

To learn more about our Mobility & Wireless Research Track, please visit: To order the report or get more information, please contact Mike Gee (

About Compass Intelligence

Compass Intelligence, a market analytics and consulting firm, specializes in strategy acceleration and insights for the high-tech and telecom industries while providing clients tailored services through excellent customer support. Compass Intelligence provides executive insights, market sizing/modeling, competitive analysis, strategic consulting, and expert recommendations on multiple markets. Visit us at Follow Compass Intelligence on Twitter at @CompassIntel

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