SOURCE: Compass Intelligence

Compass Intelligence

April 22, 2015 12:50 ET

Compass Intelligence Releases Latest Scorecard Report on IoT & M2M Digital Experience

The Report Provides a Detailed Analysis on the IoT & M2M Business Websites and Customer Portals and Scoring the Performance of Each MNO and MVNO Across 7 Categories

SAN ANTONIO, TX--(Marketwired - April 22, 2015) - Compass Intelligence announced today the release of its latest series of reports on the Customer & Digital Experience in IoT & M2M. Compass Intelligence reviewed the business websites of 8+ carriers and MNVO companies that provide IoT and M2M based solutions, evaluated the online capabilities and offerings available, and then scored the companies on the following categories:

  • Product Offering Experiences: These scores look at how companies offer IoT and M2M based solutions to customers in terms of navigation, intuitiveness, support, tools & resources and usefulness. These scores do not evaluate or compare the products or services offered in any way.
    • Navigation - consistency, ease of use, number of clicks, intuitive process, back tracking process, menus and navigational links.
    • Product Pages - M2M and IoT apps, connectivity, devices, solutions, partner solutions, relatable to industry, use cases.
    • Marketing Message - clear, consistent, engaging, impacting, intuitive and thematic.
  • Engagement Mechanisms: These scores look at these "experience" features offered within or linked to vendors online IoT and M2M focused portals.
    • Learning - case studies, testimonials, how-to guides or videos, media and editorial content, self-serve knowledge base, resource center, or other self-learn content.
    • Help & Support - support center, live chat, how-to guides and videos, FAQ, Q&A, support links, tutorials, or other value-added resources.
    • Social Currency - community forum, blog, Facebook, Linked In, Twitter, YouTube channel, Google + and other social platforms.
    • Client Interface - online management and visibility around connected devices, connectivity, security, application management.

"Providing an impacting and relevant digital experience for the M2M and IoT business market is a challenge, one which vendors are taking head on," states Heather Taylor, Sr. Analyst, Customer & Digital Experience at Compass Intelligence. "Our analysis shows that the web and client portals are more elegant than ever, while providing robust features and tools.

The report covers the 4 Tier-1 mobile network operators: AT&T, Sprint, T-Mobile and Verizon Wireless and the top mobile virtual network operators (MVNOs): Aeris Communications, KORE, Numerex and Wyless. The report rates each company in 7 different categories: website navigation, product pages, marketing messaging, knowledge center/learning, help & support, social currency and client interface. This report is authored by Heather Taylor, Sr. Analyst, Customer & Digital Experience Research track as part of our Customer & Digital Experience and M2M, IoT & Connected Devices Research Tracks.

"Some of the vendors profiled in Compass Intelligence's recent study have created an experience that creates a good balance between delivering multiple capabilities and still maintaining a simple and seamless experience, thus resulting in better conversion rates over time," continues Taylor. "Understanding your customer is the first step in leveraging and optimizing digital experiences with more personalized offers and effectively communicating across all touch points and channels."

As part of the series, there are 10 reports available. These reports are available either as standalone or as part of a subscription service to either the Customer & Digital Experience or M2M, IoT & Connected Devices Research tracks. The reports in this series include:

For more insights from this report and explore other opportunities in M2M & IoT, contact Heather Taylor at htaylor@compassintelligence.com or (830) 358-3277.

Compass Intelligence is proud to announce that Go Mobile 2015 conference will be held again in Dallas, TX at the Highland Dallas from November 11-13, 2015. View our news release.

About Compass Intelligence
Compass Intelligence, a market analytics and consulting firm, specializes in deep-level market segmentation and actionable research for the high-tech and telecom industries while delivering metrics-driven intelligence and insights. Compass Intelligence provides executive insights, market sizing/modeling, competitive analysis, strategic consulting, and expert recommendations on multiple markets. Visit us at http://www.compassintelligence.com. Follow Compass Intelligence on Twitter at @CompassIntel.

Visit our sister websites www.ne2ne.com for the latest M2M & IoT news and www.bamboo-mobile.com for Reuse & Recycling news.

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