SOURCE: Compass Intelligence

Compass Intelligence

September 16, 2015 09:00 ET

Compass Intelligence's New Industry Ecosystem Mapping (IEM) Research Enables Mobile/IoT Vendors' Vertical Market Strategy

Providing Critical Insights Needed to Identify, Assess, and Serve Enterprise Verticals

SAN ANTONIO, TX--(Marketwired - September 16, 2015) - Compass Intelligence today announced the launch of its advanced custom research that is designed to enable vendors within the mobile and Internet of Things (IoT) segments to better identify, understand, and capitalize on vertical market opportunities. Industry Ecosystem Mapping (IEM) is a strategic advisory service that provides core industry market intelligence and expert advice for strategy, planning, and go-to-market teams. IEM services offer clients the flexibility to customize their information needs to include any enterprise vertical(s) that may be of interest to them including but not limited to financial services, healthcare, energy, government, education, information technology, manufacturing, and retail trade. Industry verticals may be specific to the market or application related to wireless solutions, business enablement, digital transformation, and IoT technology.

A core objective of IEM service is to help mobile and IoT vendors enhance their understanding of an ever-changing enterprise vertical market landscape. IEM focuses on providing vendors with valuable insights needed for developing, deploying, implementing, and evaluating their vertical-specific strategy. A thorough understanding of vertical markets can have many implications for vendors including developing an appropriate product, price, promotion, and channel mix that best fits the needs of firms within an industry. Key elements of this strategic service include evaluating internal and external touchpoints, core operations/processes, client experiences, and key industry metrics.

"The launch of Industry Ecosystem Mapping reflects our strong commitment to provide vendors within the mobile and IoT segments with metrics-based, actionable intelligence," said Stephanie Atkinson, CEO of Compass Intelligence. "The vertical markets present a variety of opportunities to vendors yet keeping up with the dynamic and rather complex operating environment across industries can be a challenging process. In that regard, IEM service delivers timely and detailed market data, analysis, and strategic recommendations to help corporate decision-makers develop and refine their vertical market plans."

About Compass Intelligence
Compass Intelligence, a market analytics and consulting firm, specializes in deep-level market segmentation and actionable research for the high-tech and telecom industries while delivering metrics-driven intelligence and insights. Compass Intelligence provides executive insights, market sizing/modeling, competitive analysis, strategic consulting, and expert recommendations on multiple markets. Visit us at Follow Compass Intelligence on Twitter at @CompassIntel. Join us on November 11-13th at our 2nd annual Go Mobile 2015 conference held again in Dallas, TX at The Highland Dallas hotel.

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