SOURCE: Compass Labs

Compass Labs

September 09, 2010 22:05 ET

Compass Labs Announces Launch of Information Widget and Availability of Ads Targeting for Seesmic's New Desktop Platform

Partnership Enables Unique Capabilities for Social Media Users, Developers and Advertisers

SAN JOSE, CA--(Marketwire - September 9, 2010) -  Compass Labs, a social targeting technology company, today announced the launch of its new consumer widget, and the availability of their precision ads targeting capability, for the new Seesmic Desktop Platform.

Available on Seesmic's Desktop Platform, the Compass Labs "Gadget Buzz" widget identifies topics and products in social media content and connects users to related conversations across social networks and discussion forums. Compass Labs' Ads targeting service enables all plug-in developers, social applications and clients to realize superior monetization for their Web and mobile properties.

"Compass Labs' ability to interpret and act on conversations happening in the social stream, combined with their unique precision Ads targeting capabilities, opens the door to a new level of consumer engagement as well as providing new opportunities for Seesmic plug-ins," said Loic Le Meur, CEO of Seesmic. "By partnering with companies that further enhance the offerings we provide to consumers, advertisers and publishers alike, Seesmic will continue to evolve as the leading consumer platform."

Compass Labs connects marketers and brands with consumers while they are actively engaged in conversations about the products with others in their social networks. By interpreting and organizing natural language and extracting meaning from social content, Compass Labs is able to deliver highly relevant and timely social information for users. Advertisers leverage Compass Labs' technology to reach precisely the users who will be most interested in their products and services, and, importantly, reaches these users at the exact moment they are considering purchase.

"Since launching in May, my team and I have been dedicated to evolving our offerings to further enhance advertiser and publisher capabilities for delivering relevant content at the exact moment the consumer is most receptive to the information," said Dilip Venkatachari, CEO of Compass Labs. "The partnership with Seesmic reinforces the value our offerings provide for the social network user as well as for the advertising ecosystem as a whole. We are excited to be working with Loic and his team."

About Compass Labs:
The next evolution in knowledge-based marketing and advertising, Compass Labs' real-time precision targeting solution enables brands and marketers to move beyond broad targeting capabilities, effectively harnessing the power of social media content to precisely target potential buyers at the exact moment they are contemplating a purchase. The first social precision marketing technology of its kind, Compass Labs officially launched at the inaugural TechCrunch Disrupt Startup Battlefield on May 25, 2010. Compass Labs was founded in 2009 and is headquartered in San Jose, CA. For more information, please visit

About Seesmic:
Seesmic is a social management application that offers high-quality, easy-to-use tools for building your brand online. Founded in 2007 and based in San Francisco, our mission is to help people manage their online life, no matter what platform they're on at any moment. We offer an array of products to help achieve this goal, including Android, iPhone, Blackberry, Web and Desktop applications. Over 5 million people all over the world have downloaded our various applications to date. To try Seesmic for yourself, visit

Contact Information

  • Press Contact:
    Erika Golden
    blast! PR for Compass Labs
    919-833-9975 x 13
    Email Contact