SOURCE: Compass Labs

Compass Labs

May 15, 2013 08:00 ET

Compass Labs Announces "The Social Advertising Optimizer" for Enhanced Facebook ROI and Customer Acquisition

CLIQ Ads Manager Customers Can Now Effectively Optimize Campaigns Based on Multiple Real-Time Objectives

SAN JOSE, CA--(Marketwired - May 15, 2013) -  Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced "The Social Advertising Optimizer," a dynamic campaign enhancement solution that allows marketers to achieve specific user conversions and increased ROI from their Facebook advertising efforts. The solution strategically and automatically manages bids and ads in real-time to achieve a variety of campaign goals, including content engagement and direct response. Its ability to adjust campaign parameters based on multiple weighted actions per campaign allows advertisers to achieve fine-tuned, Facebook-specific marketing goals, as well as more effectively tie Facebook conversions to ROI through customer acquisition.

The Social Advertising Optimizer is available as either a stand-alone solution or integrated into CLIQ Ads Manager. Together, the solutions quickly identify and optimize campaigns according to best performing ad placement, targeting and creative combinations based on an advertiser's given objectives. This ability to rapidly pinpoint and tailor creative and targeting strategies in real-time is the key to successfully generating conversions and ROI in a cost-effective and timely manner. On average, Compass Labs clients leveraging The Social Advertising Optimizer have experienced a 17% decrease in conversion costs at conversion rates superior to those achieved by display retargeting solutions. And, with the release of the Social Advertising Optimizer, campaign enhancement via CLIQ Ads Manager is now highly automated, significantly reducing operator expenditure across large-scale campaigns.

"The Social Advertising Optimizer revolutionizes traditional optimization models by enabling marketers to achieve maximum ROI based on multiple weighted campaign objectives, all with minimal operational interference," said Compass Labs co-founder and CEO Dilip Venkatachari. "Advertisers can now optimize their strategy to garner very specific desired actions both on and off social, making this is a huge step in the evolution of Facebook as a customer acquisition platform."

Facebook's CPA bidding system optimizes ad delivery based on single Offer Claim, Link Click or Page Like actions; the Social Advertising Optimizer goes beyond this to support multiple Facebook actions, including shares, comments and photo views, and enables enhancement for multiple simultaneous objectives at both the campaign and ad levels, across desktop and mobile. The Social Advertising Optimizer also works in conjunction with Compass Labs' recently announced Conversion Tracking and Measurement Solution by optimizing for customer acquisition and post-conversion behaviors such as spend and usage levels, helping to identify and enhance the lifetime value of customers.

For more information about Compass Labs' CLIQ Ads Manager and Social Intelligence platforms, visit http://www.compasslabs.com. To sign up for a free 14 day trial of the Compass Labs CLIQ Social Intelligence platform and instantly get access to rich brand, audience and content intelligence to guide owned, earned and paid social media strategies, please visit: http://compasslabs.com/socialintelligence/

About Compass Labs:
Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at www.facebook.com/CompassLabs.

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