SAN JOSE, CA--(Marketwire - Aug 29, 2012) - Compass Labs, the science behind intelligent social media advertising, today announced the availability of Facebook's Sponsored Results ads in its CLIQ™ social advertising platform. Utilizing sponsored results ads gives advertisers and brands the ability to place ads within Facebook's search results bar, a highly engaging and frequently used Facebook feature, to drive awareness and traffic to apps, pages and places. Sponsored results can be targeted to users based on demographic specifications like gender and age, as well as targeted to appear alongside specific search results.
Compass Labs' clients can further leverage the benefits of adding sponsored search results to their Facebook marketing mix with CLIQ's unique actionable customer insights. Since keyword targeting is not allowed in conjunction with sponsored results, brands and advertisers will need to have a deep understanding of their audience's actions and behaviors to successfully optimize these ads. CLIQ's ability to understand the interest profiles and favorite pages, places and apps of engaged users will allow Compass Labs' clients to better determine which search entities to target against and appear alongside in the search menu to fully harness the power of Facebook's sponsored results.
"We are excited to announce that CLIQ is the first platform in the market to support Facebook's new offering," said Dilip Venkatachari, co-founder and CEO of Compass Labs. "As a Facebook Preferred Marketing Developer (PMD), we are proud to consistently be among the first in our field to offer value-added capabilities to Facebook's evolving API. CLIQ provides advertisers with the most comprehensive social media advertising and intelligence platform in the industry to deliver true user engagement and conversion."
Sponsored results are the latest addition to the extensive set of innovative value-added capabilities offered through Compass Labs' integrated set of data solutions and services. Each plays a key role in ensuring that social advertisers are driving the most effective campaigns based on the most intelligent combinations of real-time market data. CLIQ goes beyond other social media advertising tools and APIs by enabling advertisers to precisely target an audience, execute campaigns more intelligently and efficiently, all while gaining deep insights into fans, followers and prospective customers. Now Compass Labs' clients, which include many major media agency holding companies and a significant percentage of the Ad Age 100, can easily and efficiently implement sponsored results.
To learn more about the CLIQ platform and the full range of capabilities offered, please visit http://www.compasslabs.com/cliq/.
About Compass Labs:
Compass Labs applies science to social media advertising with CLIQ (Compass Labs IQ), a self-service or fully managed social media advertising platform that makes scalable, targeted social advertising campaigns easy to execute and measure for agencies and brands. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter or like Compass Labs on Facebook at www.facebook.com/CompassLabs.