SOURCE: Compass Labs

Compass Labs

September 22, 2010 09:00 ET

Compass Labs Partners With Echofon to Power Precision Targeted Advertising Across Mobile and Desktop Applications

Partnership Marks Introduction of Compass Labs' Unique Purchase Intent and User Interest Based Ads Targeting Capabilities to Mobile Apps, Solidifying Leadership as the Premier Social Targeting Technology Company

SAN JOSE, CA--(Marketwire - September 22, 2010) - Compass Labs, a social targeting technology company, today announced a partnership with Echofon, a suite of Twitter applications for the iPhone, Mac and Firefox, where Compass Labs will serve highly relevant and targeted ads to Echofon's desktop and mobile applications. For the first time, Echofon users will see advertising which is extremely relevant to their current needs and interests -- an innovation made possible by Compass Labs' intent extraction technology. 

"Consumers are increasingly turning to social networks and discussion forums to search for information and recommendations for products and services," said Dilip Venkatachari, CEO and co-founder of Compass Labs. "By leveraging Compass Labs, advertisers and brands can connect directly with consumers who are searching on social networks and reach consumers even before they go to a Web search engine. Echofon users will now receive highly relevant and timely information about products and services they are currently interested in."

Compass Labs connects marketers and brands with precisely the right set of consumers who are actively considering purchasing a specific product or service. Compass Labs has developed sophisticated, patent-pending intent extraction technology, which can accurately derive meaning from social content and relationships, allowing Compass Labs to deliver highly relevant and timely social information for users. Advertisers leverage Compass Labs' technology to reach precisely the users who will be most interested in their products and services, and, importantly, reaches these users at the exact moment they are considering purchase on social networking applications like Echofon.

"As social media emerges as the platform for consumers to search for products they're interested in purchasing, the ability to understand, evaluate and react to this content in an unobtrusive manner that maintains the clean interface we're known for is paramount," said Kazuho Okui of naan studio, creator of Echofon. "By partnering with companies like Compass Labs, we are able to deliver relevant information to our loyal user base, while better monetizing our platform."

"We are proud to be working with the Echofon team, who share our passion and focus on perfecting the user experience," said Venkatachari. "The adoption of our ad targeting service by Echofon highlights our unique ability to provide superior monetization for mobile applications. We are excited that we can together provide advertisers and brands an ability to make relevant, personalized connections with the consumer."

About Compass Labs:
A dramatic step forward in knowledge-based marketing and advertising, Compass Labs' real-time precision targeting solution enables brands and marketers to move beyond broad targeting capabilities, effectively harnessing the power of social media content to precisely target potential buyers at the exact moment they are contemplating a purchase. The first social precision marketing technology of its kind, Compass Labs officially launched at the inaugural TechCrunch Disrupt Startup Battlefield on May 25, 2010. Compass Labs was founded in 2009 and is headquartered in San Jose, CA. For more information, please visit

About Echofon/naan studio:
Echofon is a suite of Twitter apps available for iPhone, Mac and as a Firefox extension. Echofon is created by naan studio, a software company based in Mountain View, California whose social networking apps have been downloaded more than 9 million times.

Contact Information

  • Press Contact:
    Erika Golden
    blast! PR for Compass Labs
    919-833-9975 x 13
    Email Contact