SAN JOSE, CA--(Marketwire - Nov 1, 2012) - Compass Labs, the science behind intelligent social media advertising, today announced that Sumant Yerramilly, their general manager of platform products, has been selected as a winner of the prestigious 2012 Direct Marketing News 40 Under 40 Awards. The members of the 2012 Direct Marketing News 40 Under 40 winners represent the most influential and accomplished young talent in marketing.
"Sumant is a huge asset to our team, and his innovative work in the digital space has played an important role in Compass Labs' growth," said Dilip Venkatachari, CEO and co-founder of Compass Labs. "Sumant understands how to best reach people when and where they are committing their time and attention in new and creative ways, greatly impacting the digital marketing industry. This honor couldn't be more deserved. We are incredibly happy for him and look forward to seeing what he will accomplish next."
Yerramilly was selected along with leaders from other top companies like SessionM, Digitas, Caesars Entertainment, The Richards Group, National Hockey League, Covario, HubSpot and more. This group of young stars from across the marketing industry has already left an indelible mark within their organizations and on the industry as a whole. They've launched initiatives that have helped to significantly grow their companies and wowed clients with creative or strategic plans that have made a major impact on those clients' businesses.
Their work is helping to guide other marketers in mastering such areas as integrating digital and social within their direct marketing initiatives, using Big Data to inform marketing decisions, and building customer loyalty at a time when customers have never been more promiscuous. Their stories are ones of determination, creativity and adaptability.
"The success stories of the 2012 Direct Marketing News 40 Under 40 winners are truly inspiring," said Editor-in-Chief Ginger Conlon. "It's our honor to showcase the accomplishments of such a talented group of marketers."
Since its launch in 2011, Compass Labs' CLIQ platform has been recognized and adopted across the marketing industry and utilized to run social ad campaigns for brands including Febreze Carpet Care, Allegra, Arby's, IKEA and more. Yerramilly's ongoing contribution to Compass Labs has helped streamline the social media advertising process for brands and agencies, allowing them to successfully harness the unique interactivity of real-time social data with unprecedented targeting and insights. He consistently contributes to the conceptual development of platform updates and features to ensure Compass Labs' clients receive the most effective and cost-efficient social advertising solution possible.
Read more about Yerramilly's success in the November issue of Direct Marketing News and at DMNews online. You can also watch his DMNews interview, view behind-the-scenes photos from the photo shoot on Facebook, and see a gallery of winners on Pinterest.
About Compass Labs:
Compass Labs applies science to social media advertising with CLIQ (Compass Labs IQ), a self-service or fully managed social media advertising platform that makes scalable, targeted social advertising campaigns easy to execute and measure for agencies and brands. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter or like Compass Labs on Facebook at www.facebook.com/CompassLabs.
About Direct Marketing News:
The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.dmews.com, a digital edition and app, four e-mail newsletters, and numerous lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating print and online media products that reflect the trends and new technologies in marketing. The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database, and online marketing disciplines.