SOURCE: Compass Labs

Compass Labs

September 21, 2011 09:00 ET

Compass Labs Transforms Social Advertising Into Ongoing Dialogue With Customers

Platform Delivers Superior Return on Investment for Advertisers on Social Networks and Provides Unmatched, Actionable Insights Into Social Audiences

SAN JOSE, CA--(Marketwire - Sep 21, 2011) - Compass Labs, the creator of social advertising technology that extracts insights and value from social content, today announced the availability of the Compass Labs IQ platform (CLIQ). As social media usage continues to explode, CLIQ takes social advertising to the next level, arming agencies and advertisers with the ability to precisely target their audiences on Facebook, Twitter and other social networks and social applications, optimize the execution of their campaigns and gain actionable insights into their best customers.

"Compass Labs has proven to be a great agency partner for advertising on social networks, providing a real platform for truly engaging and activating customers on Facebook," said Justin Johnson, Digital Strategist at Wong, Doody, Crandall, Wiener. "The insights gained through Compass Labs' platform have allowed us to execute campaigns with greater accuracy and to realize the maximum impact of our client's advertising budgets."

Social media is uniquely interactive. Advertisers and marketers have been calling for a social advertising platform that harnesses the unique interactivity of social media, and combines the power of an automated API and real-time reporting. Compass Labs IQ platform answers that call through three unique value propositions:

  • Precise Targeting - reach precisely the audience you need, based on an in-depth understanding of social audiences and what's most important to them now
  • Optimized Execution - achieve superior ROI, by sophisticated micro-targeting, creative variance testing and audience optimization
  • Actionable Insights - extract rich and actionable insights about your best customers. Use that to better optimize your media mix and strategy

The result is that Compass Labs allows advertisers to transform advertising into an ongoing dialogue with customers, and harnesses social networks as responsive, real-time focus groups, providing advertisers with unmatched insights into their best customers and how best to reach them, including outside social networks. Advertisers using Compass Labs spend less overall, target with higher accuracy, and obtain superior information and insights.

"In the past year, we've had the opportunity to listen to what advertisers and marketers need to effectively engage, activate and acquire consumers on social networks," said Compass Labs CEO Dilip Venkatachari. "Our IQ platform represents our response to this need as social audiences continue to evolve. We're now able to leverage the interactive nature of social media for advertising and we're capable of expanding traditional advertising methods and understanding how specific audience segments use technology and behave within social networks."

About Compass Labs
Compass Labs is a pioneer in developing technology to extract insights and value from public social content, with patent-pending artificial intelligence and predictive analytics algorithms and techniques. A dramatic step forward in knowledge-based marketing and advertising, Compass Labs' IQ platform enables marketers and advertisers to effectively harness the interactivity and power of social media and better engage, activate and acquire customers on social networks. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Triple Point Capital, Jim Clark and others. For more information, please visit

Contact Information

  • Media Contact:
    Erika Golden Brooks
    blast! PR for Compass Labs
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