SOURCE: Compassion International

Compassion International

November 11, 2010 18:13 ET

Compassion International Announces Launch of New Website

'Who Are the Joneses' Website Challenges Visitors to View Their Financial Situation in a New Light

COLORADO SPRINGS, CO--(Marketwire - November 11, 2010) -  Compassion International, the world's largest Christian child development and sponsorship organization, announced the launch of a new website, www.whoarethejoneses.org, that prompts visitors to compare themselves on a global scale when considering their income and overall financial worth.

After inputting the visitor's own salary, the website introduces the visitor to the Joneses, the wealthy family that is known to compete against their neighbor for the most "toys." Then, finally able to view income on a global comparison scale, the visitor then realizes that the average American is that proverbial, wealthy Jones family.

However, the website isn't about making the visitor feel guilty about their own prosperity. It's about driving people to action in helping the billions of people around the world who have little or no access to such basic necessities as clean water, medical care, education or even food. The website allows you to take a journey to four different developing countries and introduces you to a few of the 1.4 billion people who live below the global poverty line of $1.25 per day.

"This website doesn't minimize the financial struggles that we as Americans face every day. It simply puts some perspective on those struggles," said Mark Hanlon, senior vice president of Compassion International, USA. "Consider this. If you make $43,000 per year, the median income in the U.S., you're in the top 12% of earners in the world. Yet, when we are looking for comparison, we look at the other 11%."

"My hope is that this website will take some of the pressure off of those of us -- and I include myself in this -- who feel pressured by this rat race that we often find ourselves in," continued Hanlon. "It's only when we realize how blessed we are that we can truly bless others."

Compassion International is the world's largest Christian child development organization that permanently releases children from poverty. Founded in 1952, Compassion successfully tackles global poverty one child at a time, serving more than 1 million children in 26 of the world's poorest countries. Recognizing that poverty is more than a lack of money, Compassion works holistically through local churches to address the individual physical, economic, educational and spiritual needs of children -- enabling them to thrive, not just survive. Charity Navigator, America's largest charity evaluator, has awarded Compassion its highest rating -- four stars -- for nine consecutive years, placing Compassion in the top one percent of all charities.

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