SOURCE: Compendium


October 02, 2012 06:00 ET

Compendium Infographic Shows Best Practices for Social Media Posts

INDIANAPOLIS, IN--(Marketwire - Oct 2, 2012) -  Digital marketers looking for ways to reach and engage more customers through social media should tailor the content and timing of messages based on the channel, according to an infographic released by Compendium ( ), an online content marketing platform.

What Works for Social Sharing: B2B vs B2C graphically presents best practices gleaned from the social sharing statistics of more than 200 companies. Topics include optimal word length, punctuation mark usage, day of the week and time of day that marketers should adhere to in order to increase engagement on Twitter, LinkedIn and Facebook. The data is shown separately for B2B and B2C companies.

For example, the infographic shows:

  • Best time to post: The timing of posts matters for both B2B and B2C marketers, and differs for each social channel. Twitter posts shared between 10 am and 2 pm are most effective, while Facebook posts are read more in the afternoon between 3 and 5 pm.
  • Best day to post: B2B marketers should consider posting content to LinkedIn on Sunday and to Twitter on Wednesday for best results. B2C marketers should focus LinkedIn posts on Monday and Twitter posts on Monday and Wednesday.
  • Punctuation marks: Both B2B and B2C messages show significantly reduced chances that customers will click on a post containing a question mark. By contrast, exclamation points in LinkedIn posts encourage clicks.
  • Hashtags: B2C marketers should shy away from using hashtags in any posts, including Twitter.

"Making small changes to social media content and timing has been shown to make big differences in how effective posts are in engaging and converting customers," said Frank Dale, president and CEO of Compendium. "We also have found significant differences between what works for B2B companies and B2C companies."

The full infographic is available for download.

About Compendium
Compendium software helps marketing managers responsible for business blogging and content marketing to easily create, capture and distribute their story online using a branded content hub. Founded in 2007, Compendium has more than 350 clients in various industries, representing thousands of users. Compendium is headquartered in Indianapolis. For more information go to or on Twitter at @Compendium.

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