SOURCE: Compendium

Compendium

January 31, 2012 09:16 ET

Compendium Releases Compendium Version 3

Compendium's Blog Software Gets an Update and Total Application Redesign for Version 3 Release

INDIANAPOLIS, IN--(Marketwire - Jan 31, 2012) - With social media and content marketing becoming increasingly important to already overburdened marketers, Compendium is fulfilling its customers' demand for powerful social media integrations that reduce social media management time, while increasing the reach of relevant content through social media and search engine optimization.

The social media update offers clients the ability to schedule the automatic promotion of content and connect with multiple social media networks from one easy-to-use solution. Citing Compendium's social networking updates, Ben Hanson of Swanson Health Products says the new features give Swanson's employees "the ability to easily optimize our posts to help them rank well in search results." In addition to search engine optimization benefits, the social media update allows blog authors to promote approved content directly to social network sites.

Moreover, Version 3's flexible workflow approval process enhances efficiencies. "With this offering, we can now have multiple writers in the system at once, easily assign moderation roles based on expertise and better utilize the content we have," said Eric Eden, Vice President of Marketing at Cvent, the world's largest provider of cloud-based event and feedback management software. "When you have a high number of contributors and guest bloggers like we do, having multiple moderators is a huge time saver."

The new social media and workflow features "have proven to be a great value-add," according to Eden; still, the new software offers many more features. Additional updates include an Author Leaderboard that encourages employee blogging participation, the industry's most advanced content category feature-set that provides unparalleled content control, and built-in 301 redirects.

These features make the software both more user-friendly and efficient. Compendium Version 3 takes the flexibility of the Compendium platform to a whole new level for clients. Version 3 allows clients to easily manage and combine national blogging and customer story capture campaigns with multiple authors and targeted social media promotion.

"And with Google's recent updates, these social media and SEO features couldn't have come at a better time," Hanson adds.

About Compendium: With over 400 clients, Compendium is the world's leading provider of business blogging software. More and more marketers are focusing on the creation and distribution of quality, engaging content as a central element of their marketing programs. Companies that care about quality content are creating business blogs or switching to a professional blog platform like Compendium. Our blogging platform makes creating relevant content easier and less time consuming. It provides companies the message control they need with an IT-free setup process. Compendium is designed specifically for corporate blogging, offering unique functionality such as moderation workflow, a content calendar, message meter, Web-to-Post, content importing, complete API, and much more. For more information, visit www.compendium.com or http://blog.compendium.com

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