SOURCE: Compete

Compete

September 09, 2010 13:00 ET

Compete Releases Ranking of Top 50 Web Sites for July 2010

Consumers Search Online for Bargains, Recipes and Medical Information

BOSTON, MA--(Marketwire - September 9, 2010) -  Compete, a Kantar Media company, today released its ranking of the top 50 web sites for July 2010. Notable movements for the month included traffic increases to bargain shopping sites, health information sites and vegan/vegetarian cooking sites.

The Search for Wise Buys
Coupon sites saw heavy traffic in July, lead by Groupon.com, which surged to 6,491,554 UVs for July, up 33.12 percent for the month and a staggering 2624.11 percent from July 2009.
Two other coupon sites experienced both month-over-month and year-over-year growth: livingsocial.com (+18.05 percent, +244.45 percent) and buywithme.com (+37.43 percent, +1014.97 percent).Bargain hunters fueled the growth of shopping comparison sites in July. Best-price.com experienced an 11.57 percent uptick, raising the site's monthly UVs to 8,905,014 and lowpriceshopper.com rose 280.32 percent for the month and shoplocal.com leapt to 10,221,661 UVs (+10.67 percent) while price comparison veteran sites felt more modest July traffic increases at 4.32 percent and 3.86 percent, respectively.

Hungry Foodies Craved Recipes
Leisurely summer days (and nights) spurred consumers to search online for recipes to spice up their barbecues, picnics and summer entertaining. Top moving sites in July, regardless of category, included allrecipes.com (10,468,041 UVs), cooks.com (6,980,871 UVs) and foodnetwork.com (8,891,550 UVs), demonstrating respective traffic increases of 16.65 percent, 13.16 percent and 12.38 percent for the month. Additional recipe sites experiencing growth for the month of July were epicurious.com (+21.64 percent), myrecipes.com (+18.46 percent), grouprecipes.com (+26.95 percent) and food.com (+1442.45 percent).

Consumers ventured to beverage/cocktail recipe sites to find the perfect drink to beat the heat in July, and traffic increases in July reflect consumers' thirst for refreshment recipes. For instance, drinksmixer.com rose 16.50 percent, drinknation.com was up 85.20 percent and barnonedrinks.com enjoyed a July traffic increase of 23.06 percent. Bacardimojito.com traffic jumped 92.59 percent for the month, a jaw-dropping 10,717.11 percent increase from April 2010. Bacardimojito.com demonstrates that some brand promotional sites do indeed pull in significant traffic, suggesting that this type of site may be a viable marketing strategy.

Boning Up On Health
Medical reference sites proved popular in July. Righthealth.com traffic rose 15.14 percent for the month to 6,110,767 UVs and nih.gov, a government health website for the National Institutes of Health, experienced a healthy increase of 13.85 percent over June, totaling 8,944,226 UVs in July. Numerous diagnostic and informational support sites showed month-over-month traffic increases, including healthboards.com (+13.83 percent), healthguru.com (+23.38 percent), medterms.com (+13.87 percent) and healthline.com (+17.41 percent).

Pregnancy-related sites stand out as one site classification that demonstrated surprising growth in July with whattoexpect.com rising 15.84 percent for the month and aplaceformom.com increasing 31.47 percent. In addition, mamashealth.com traffic increased 11.05 percent, pregnancygirl.com rose 25.55 percent and drspock.com experienced a 19.29 percent lift in July.

Information regarding aggregate Web categories is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Gavin Blackmore at gblackmore@compete.com.

About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database -- the largest in the industry -- makes the Web as ingrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media enables exploration of multimedia momentum through analysis of print, radio, TV, internet, social media, and outdoors worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors - Intelligence, Audiences and TGI & Custom. Combining the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insights to more than 22,000 customers around the world. (www.KantarMediaNA.com).

Contact Information

  • Contact details:
    Anne Norris
    Greenough Communications
    617-275-6521
    Email Contact

Webosphere

Keyword Cloud

View Website