SOURCE: Compete


March 24, 2011 14:11 ET

Compete Releases Search Market Share Data for February 2011

BOSTON, MA--(Marketwire - March 24, 2011) -  Compete, a Kantar Media company, today released its search market share data for February 2011 based on the search behavior of the company's panel of more than two million US-based internet users. 

With fewer days in February, search query volume across the five leading engines was down nearly 12 percent month over month.

Among notable findings for February:

  • The trend for search market share continues with Google losing incremental share (-0.7ppt), while Bing continues to gain share (+1.0ppt).
  • All engines experienced a decline in unique visitors (UVs) in February, with one exception -- Bing saw a 7.6 percent increase in monthly UVs.
  • The market share of Bing-powered engines (Yahoo! and Bing) continued to expand to 30.8 percent for the month.
  • Bing search query volume rose more than 100 percent year over year.
  • Both ASK and AOL's share remained the same from January to February -- 3.6 percent and 0.6 percent, respectively.

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About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel -- the largest in the industry -- makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. 

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About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors - Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.

Contact Information

  • Contact details:
    Anne Norris
    Greenough Communications
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