SOURCE: Compete


April 29, 2011 10:48 ET

Compete Releases Search Market Share Data for March 2011

BOSTON, MA--(Marketwire - Apr 29, 2011) - Compete, a Kantar Media company, today released its search market share data for March 2011 based on the search behavior of the company's panel of more than two million U.S.-based internet users.

Search activity picked up in March, with a 9.2 percent month-over-month (M-O-M) increase in total query volume across the engines and all five major engines experiencing query volume growth.

Among notable findings for March:

  • Bing continued to gain market share, capturing 17.5 percent of web queries in March. Among the top three engines, it experienced the highest M-O-M query volume increase of 12.6 percent.
  • Yahoo! also gained 0.3ppts in share this month, bringing the total share of Bing Powered engines to 31.7 percent of the market.
  • While still the market leader with 63.8 percent share, Google experienced another decline in share in March, dropping 1.2ppts.
  • March was the first time in several months that both Ask and AOL gained some traction; double-digit percentage increases in M-O-M query volume drove incremental share gain for both engines.

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About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel -- the largest in the industry -- makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S.

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About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.

Contact Information

  • Contact details:
    Anne Norris
    Greenough Communications
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