SOURCE: Compete


February 07, 2011 13:53 ET

Compete Releases Search Market Share for December 2010

BOSTON, MA--(Marketwire - February 7, 2011) -  Compete, a Kantar Media company, today released its search market share data for December 2010 based on data from the company's panel of more than two million US-based internet users. December search activity across the five leading engines was up 1.3 percent in overall query volume from November and both Bing and Yahoo! continued to gain search market share.

Among notable findings for December:

  • Bing Powered engines (including both Bing and Yahoo!) as a whole grew 4.1 percent M-O-M in query volume, driving its total market share up by 0.8 percentage points. Total search market share for Bing Powered engines was 29.8 percent.
  • Bing and Yahoo! each held 14.9 percent of the total search market share in December and the two engines had nearly identical query volumes for the month.
  • Bing experienced the highest M-O-M query volume increase of 4.7 percent.
  • Google saw its query volume rise in December with a 0.2 percent M-O-M increase. In addition, Google's web engine experienced a 4.8 percent increase in unique visitors for the month.
  • Bing also gained more unique visitors, with a 5 percent M-O-M increase.

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About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel -- the largest in the industry -- makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. 

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About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.

Contact Information

  • Contact details:
    Anne Norris
    Greenough Communications
    Email Contact


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