Competition Bureau Canada

Competition Bureau Canada

March 11, 2015 12:35 ET

Competition Bureau Takes Action Against Alleged False or Misleading Car Rental Advertising

OTTAWA, ONTARIO--(Marketwired - March 11, 2015) - Competition Bureau

The Competition Bureau has taken action against what it considers to be deceptive marketing practices by two of Canada's largest rental car companies, Aviscar and Budgetcar, and their parent company, Avis Budget Group Inc.

The Bureau has filed an application with the Competition Tribunal seeking an end to alleged false or misleading price representations by Avis and Budget, a total of $30 million in administrative monetary penalties from the three companies, and refunds for consumers.

The Bureau's investigation found that Avis and Budget advertise prices for vehicle rentals and other associated products that are not attainable due to additional fees imposed during the rental process. Furthermore, these fees are characterized as taxes, surcharges and fees that governments and agencies require Avis and Budget to collect from consumers. In fact, Avis and Budget impose these charges to recoup part of their own cost of doing business. As a result, consumers end up paying higher prices or receiving lower discounts than advertised.

Today's action also marks the Bureau's first proceedings under the new provisions of the Competition Act that came into force as part of Canada's Anti-Spam Legislation (CASL) in July 2014, because Avis and Budget also use electronic messages to disseminate the alleged false or misleading representations.

Quick Facts

  • The additional fees imposed by Avis and Budget can increase the cost of a rental by up to approximately 35 per cent, depending on the rental location and type of vehicle.

  • Avis and Budget have collected more than $35 million in fees and surcharges from consumers since March 12, 2009.

Quotes

"Consumers are entitled to clear and precise information when making their purchasing decisions and need to be confident that the information they receive regarding additional fees is truthful and accurate."

John Pecman, Commissioner of Competition

Related Information

The Notice of Application will be available on the Competition Tribunal website shortly

Stay connected

The Competition Bureau, as an independent law enforcement agency, ensures that Canadian businesses and consumers prosper in a competitive and innovative marketplace.

Contact Information

  • For media enquiries, please contact:
    Media Relations
    819-994-5945
    media@cb-bc.gc.ca

    For general enquiries, please contact:
    Information Centre
    Competition Bureau
    819-997-4282 or Toll free: 1-800-348-5358
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    www.competitionbureau.gc.ca