SOURCE: Complete Care Medical, Inc.

January 31, 2007 07:30 ET

Complete Care Medical, Inc. Hires an Industry Giant to Manage Its Marketing and Advertising Campaigns

HOUSTON, TX -- (MARKET WIRE) -- January 31, 2007 -- Complete Care Medical, Inc. (PINKSHEETS: CCMI) has completed an agreement with veteran media executive, Anthony Christopher, to implement and manage its advertising and marketing campaigns.

Mr. Christopher has spent more than 30 years in the media and advertising businesses, working with some of the most powerful brands on the planet -- as well as outside the planet -- NASA being a former client with whom he spearheaded a highly successful national campaign on behalf of the International Space Station.

Throughout his career, Mr. Christopher has produced commercials and other media campaigns for General Motors, Sony, Boeing, Nissan, Pepsi, Adidas, Wells Fargo, Bank of China, Kawasaki, Honda, Ford, Miller Brewing and many others. As the Founder and President of Neovision, he worked with Warner Bros. Records, Capital Record, Arista Records, Disney, 20th Century Fox, MGM and a variety of other entertainment companies, overseeing all production, advertising and public relations for a network of large digital advertising screens. Mr. Christopher also acted as a consultant with companies including Nissan,, Boeing, Pepsi, and Cox Communications.

"I am excited about the opportunity to work with Complete Care Medical. We are not only developing a solid business model that will ultimately bring both expansive revenues and shareholder value to the company and its shareholders -- but working to provide extremely valuable products and services to people who really benefit from them. To be part of building a company while helping people live better lives is a combination that can't be beat," said Anthony Christopher.

"Our company is in a patient acquisition mode, we have always sought out the best people to fill our most important positions and we could not be more excited to have someone with the proven experience, industry knowledge and contacts that Mr. Christopher brings to the CCMI team," said J.P. Monteverde III, President and CEO of Complete Care Medical, Inc.

Complete Care Medical, Inc. is goal oriented to provide cost effective and convenient direct-to-consumer medical products and services that maximize revenue opportunities for its partners and shareholders. The company's focus is disease specific medical supplies, pharmaceuticals and nutrition.

About Complete Care Medical, Inc.

Complete Care Medical, Inc. provides patients in all 50 states with lower cost alternatives for disease management, medical supplies and prescription pharmaceuticals. In addition, Complete Care Medical's discount services and medication program offer healthcare payers, healthcare providers, healthcare professionals, and patients easy access to utilization and compliance data in order to improve patient outcomes and quality of life. Website:

Forward-Looking Statements: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties.

All information in this release is as of the date of this release. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

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