SOURCE: Antec

Antec

October 23, 2012 03:01 ET

Complete Your Mobile Life: Antec Debuts New Line of Mobile Accessories

New Product Line Aims to Meet the Needs of the Mobile iGeneration

FREMONT, CA--(Marketwire - Oct 23, 2012) - Antec, Inc., the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, today debuted their new complete line of mobile accessory products in North America while at the same time announcing the foundation of Antec Mobile Products (a.m.p) -- a wholly-owned subsidiary created to manage this new product line.

This new a.m.p line represents an entirely innovative approach to technology. Colloquially referred to as "Fashion Technology," Antec is seeking to reach out to the younger iGeneration by providing attractive products that complement and complete their mobile lifestyles. By placing an emphasis on mobility, sharing and independence, Antec seeks to engage a wider audience that includes travelers, business commuters and casual users.

The a.m.p line consists of two families, a line of mobile charging devices and an accompanying audio line. The charging line consists of a variety of USB battery packs and chargers for USB-powered devices like the iPhone, iPad or tablet PCs. One example is the PowerUp 6000, a slim and sleek, portable USB battery pack that uses high-capacity Japanese cells to quickly charge up a mobile device while on the go. The products in this line are:

Power Banks

  • PowerUp Slim 2200
  • PowerUp 3000
  • PowerUp 6000

Portable Chargers

  • Hub Charger: four-port USB charger
  • Tour Charger: super-slim wall charger
  • Go Charger: dual-port, USB charger for cars

The other Antec Mobile Products line includes a full range of audio accessories designed to offer new capabilities to mobile users. With a focus on mobility, sharing and community, these products maximize the potential of Bluetooth wireless technology to provide users the opportunity to experience their music in new ways. One particular product is the SP1, a fully-portable, Bluetooth-enabled speaker that supports mobile phone functions. Available in three different, vivid color combinations, the SP1 allows users to wirelessly stream music from any Bluetooth-enabled device to the SP1.

Antec Mobile Products' array of audio devices includes

  • gain: wireless Bluetooth receiver available in five different color combinations
  • dBs: Sound-isolating in-ear earbuds available in five color combinations
  • iso: Wireless Bluetooth receiver paired with active noise canceling in-ear headphones available in two color combinations

When asked about the significance of Antec's new venture into the mobile device market, Director of the Antec Mobile Products (a.m.p) line, Frank Lee, said, "We see many of our competitors expanding their product portfolio into already crowded spaces. What seems most logical is moving into computer peripherals and accessories to complement the current product line. However, Antec wanted to take a new direction and take the approach of improving the lives of our current customer segment in new ways. As technology takes on an increasingly greater role in our lives, the relationship between user and device is changing. With the advancements in wireless technology and a shift in how people access media, we felt there was a space where we could offer products that would complete our current and future customers' mobile lifestyles. Quite simply, we just wanted to provide products that make lives more enjoyable. This is the market where Antec believes it can make the most significant impact while helping us continue our long and established belief in offering only the best products to our customers."

The Antec Mobile Products line is scheduled to launch in North America by the end of October and is scheduled to be released globally by the end of the year. They are backed by Antec's Quality 1-Year Limited Warranty on parts and labor, and are available for a price of $99.99 (SP1 or iso) $39.99 (gain) and $24.99 (dBs) at Amazon.com. The a.m.p line is also available through distribution at D&H, TechData, IngramMicro and DBL. For more information visit www.ampbyantec.com or join the a.m.p community on Facebook at www.facebook.com/AntecMobileProducts

About Antec, Inc.

Founded in 1986 in Fremont, CA, Antec, Inc. has been the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets. They are the pioneer and market leader for quiet, efficient and innovative products such as the P280 and SOLO II enclosures. Antec is also proud to offer award-winning PSUs with the lowest returns in the industry.

Antec continues to further the industry with performance-rich enclosures, efficient power supplies, reliable cooling components, cutting-edge Antec Advance accessories and now Antec mobile Products (a.m.p).

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