Fast Bet Solutions Plc

January 26, 2012 10:14 ET

Completion of Trial

                                          Fast Bet Solutions Plc                                                     
                                       ("Fast Bet" or the "Company")
                                            Completion of Trial

Fast  Bet  Solutions Plc is pleased to announce that it has completed a trial with one of the UK's leading,
independent,  luxury bookmaker, Star Sports []. Star Sports has been  trialling  the
Fast Bet non-automated software for a fourteen week period from September 2011 to January 2012.

The trial figures at the end of week 14 (23rd Jan 2012) showed the following averages

    *       34.15% of customers in the trial signed up and bet through SMS
    *       Opt out rate of only 7.69%
    *       £244 average spend per customer per week
    *       £51.24 average spend per bet
    *       Horseracing & Football are the products of choice

Jennifer Allsop, Executive Director of the Company commented:

"The  trial  of a manual mobile text betting service was conducted with one of the UK's leading independent
bookmakers.  The  customer base for the trial marketing was segmented to ensure  all  customer  types  were
targeted from the professional horse racing gambler to the casual, event driven sports bettor. The  results
of  the  trial  supported the business case that all gambler demographics like the convenience,  speed  and
privacy  of  a  text betting service. Having now completed a fourteen week trial with Star Sports,  we  are
buoyed  by  its success and accordingly we will be looking to raise funds to further invest in and  develop
our business ."

The Directors of the issuer accept responsibility for this announcement.



Jennifer Allsop
+44 77 88 45 17 44

Fungai Ndoro/ Eran Zucker
+44 20 7562 3373

Contact Information

  • Fast Bet Solutions Plc