Contact Information: CONTACT: Amanda Zuniga 919-433-0210
Complimentary Whitepaper Download Invitation for Pharmaceutical Customer Relationship Management (CRM)
| Source: Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - Pharmaceutical intelligence
leader Cutting Edge Information is happy to announce a free whitepaper
positioned to help pharmaceutical leaders optimize customer relationship
management (CRM) techniques and strategies. The whitepaper is titled
"Pharmaceutical Customer Relationship Management: Effective Strategies and
Positive Results" and can be downloaded here:
http://www.cuttingedgeinfo.com/reports/wp215_pharma_crm.pdf
A well-established customer relationship management (CRM) initiative
presents a valuable opportunity for a company to develop relationships with
its key audiences -- physicians and patients alike. According to survey
data, it costs a pharmaceutical company 62% more to attain a new patient
than to retain an existing one. On the patient side of the business alone,
this percentage presents an enormous cost savings to companies that are
able to leverage CRM to maximize relationships.
According to whitepaper author Amanda Zuniga, "Developing a successful CRM
program is not easy for many pharmaceutical companies. It is essential
that a company implement a systematic program, but it is even more
important that this program is executed with precision -- and without too
many mistakes."
The whitepaper was written based on findings in a new benchmarking report
released by Cutting Edge Information earlier in the year. The report,
"Pharmaceutical Customer Relationship Management"
(http://www.PharmaIndustryCRM.com), explores how top companies build solid
business cases to attain sufficient resource backing for CRM programs as
well as to win senior management buy-in. The report contains budget and
staffing metrics for 13 different customer relationship management
programs. Case studies, best practices and tactics for addressing key CRM
program challenges are utilized to give executives a guide to managing
their own programs with success.
Download a free summary of "Pharmaceutical Customer Relationship
Management: Developing and Improving CRM" or purchase the report at
http://www.PharmaIndustryCRM.com.
Download a free CEI research catalog:
http://www.cuttingedgeinfo.com/reports/Cutting_Edge_Information_Report_Catalog.pdf