SOURCE: Cutting Edge Information

September 12, 2007 06:26 ET

Complimentary Whitepaper Download Invitation for Pharmaceutical Customer Relationship Management (CRM)

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 12, 2007) - Pharmaceutical intelligence leader Cutting Edge Information is happy to announce a free whitepaper positioned to help pharmaceutical leaders optimize customer relationship management (CRM) techniques and strategies. The whitepaper is titled "Pharmaceutical Customer Relationship Management: Effective Strategies and Positive Results" and can be downloaded here:

A well-established customer relationship management (CRM) initiative presents a valuable opportunity for a company to develop relationships with its key audiences -- physicians and patients alike. According to survey data, it costs a pharmaceutical company 62% more to attain a new patient than to retain an existing one. On the patient side of the business alone, this percentage presents an enormous cost savings to companies that are able to leverage CRM to maximize relationships.

According to whitepaper author Amanda Zuniga, "Developing a successful CRM program is not easy for many pharmaceutical companies. It is essential that a company implement a systematic program, but it is even more important that this program is executed with precision -- and without too many mistakes."

The whitepaper was written based on findings in a new benchmarking report released by Cutting Edge Information earlier in the year. The report, "Pharmaceutical Customer Relationship Management" (, explores how top companies build solid business cases to attain sufficient resource backing for CRM programs as well as to win senior management buy-in. The report contains budget and staffing metrics for 13 different customer relationship management programs. Case studies, best practices and tactics for addressing key CRM program challenges are utilized to give executives a guide to managing their own programs with success.

Download a free summary of "Pharmaceutical Customer Relationship Management: Developing and Improving CRM" or purchase the report at

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