SOURCE: Compositology


January 19, 2011 16:45 ET

Compositology Website Provides Education on Composite Decking Performance

Designed to Increase the Distribution of Technical Information on Composite Decking Products

ELK RIVER, MN--(Marketwire - January 19, 2011) - Compositology LLC, a material testing and technical marketing consulting company focused on the composite building products industry, today announced the launch of its website and Internet research tool.

"Researching and understanding all of the different products and technologies available on the composite decking market has historically been based on marketing images and product aesthetics," said Shane O'Neill, Founder and Chief Technology Officer of Compositology LLC. "Customers are becoming more informed and educated on performance issues and durability. In addition, the expanded use of composite decking in more complex applications means product performance and durability becomes more significant in the purchasing decision."

Compositology LLC, an upstart consulting group, is looking to expand this trend and increase the distribution of technical knowledge in composite decking through its internet and social media presence. 

Launched in January 2011, the updated site has a new blog section to allow subscribers to keep up to date on news in the composite decking industry. Blog updates will also be connected through corporate social media accounts to distribute across a larger base. The site structure allows for future distribution of testing results and literature authorized by Compositology clients for public release. This information has historically been kept from public view, but one of the goals of Compositology LLC is to increase public access on the technical vetting process for new composite building products.

"As advancements and innovations take place in new and novel building materials, it is important to keep product durability and performance in mind," added O'Neill. "With new uses of nanotechnology, biopolymers, various reinforcements, fillers, and additive packages, the continual evaluation on the long term outdoor and in-use behavior of these products will continue to be of importance. The value of this knowledge hits several groups in the product chain: from manufacturers and their suppliers, distributors and product dealers, to architects, contractors, and ultimately the end user."

About Compositology LLC
Compositology LLC is a material testing and technical marketing consulting company oriented on the composite building products industry. Focused on both standardized and real-world testing practices, the company is designed to convey technical information and comparative data to non-technical audiences. With experience in composite manufacturing, testing and analysis, technical writing, and new product development, Compositology LLC provides cost effective solutions to clients in an easily marketable form. For more information, visit

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