SOURCE: CompuCredit

March 05, 2008 16:06 ET

CompuCredit and eLoyalty Join Forces to Deploy "Desktop Analytics™" State-of-the-Art Customer Service Application

New Application Will Improve Customer Experience, Enhance Customer Identity Security and Streamline Service Process

ATLANTA, GA--(Marketwire - March 5, 2008) - CompuCredit Corporation (NASDAQ: CCRT) and eLoyalty (NASDAQ: ELOY) today announced that they are partnering to deploy eLoyalty's state-of-the-art analytics application within CompuCredit's Customer Service division. The application, called Desktop Analytics™, combines analysis of customer telephone interactions and related Customer Service Representative desktop usage to identify critical events and important business process patterns.

Compucredit said it will implement eLoyalty's unique, cutting-edge Desktop Analytics™ application to support and improve its high standards for customer service. eLoyalty's Desktop Analytics™ application will be used in conjunction with eLoyalty's Behavioral Analytics™ application which is already an integral element of the financial services provider's customer services environment.

"We are confident that eLoyalty's Desktop Analytics will drive the quality level of our customer services even higher," said John DeMonica, Senior Vice-President, Director of Operations. "Desktop Analytics will integrate with our existing and successful use of eLoyalty's Behavioral Analytics application and will result in a platform that places CompuCredit at the leading edge of customer service capabilities."

DeMonica noted that CompuCredit expects the combined platform to assist the company in its ongoing efforts to:

*  Improve Customer Experience
*  Streamline Business Processes
*  Enhance Customer Identity Security

CompuCredit will roll out eLoyalty's Desktop Analytics™ application to approximately 700 users in its six outsourced call centers. The rollout is scheduled to be completed during summer 2008; it will be delivered and supported by eLoyalty as a Managed Service.

About CompuCredit Corporation

CompuCredit Corporation is a specialty finance company and marketer of branded credit cards and related financial services. CompuCredit provides these services to consumers who are underserved by traditional financial institutions. Through corporate and affinity contributions focused on the underserved and un-banked communities, CompuCredit also uses its financial resources and volunteer efforts to address the numerous challenges affecting its customers. For more information about CompuCredit, visit

About eLoyalty

eLoyalty helps its customers achieve breakthrough results with revolutionary analytics and advanced technologies that drive continuous business improvement. With a long track record of delivering proven solutions for many of the Fortune® 1000, eLoyalty's offerings include Behavioral Analytics™, Integrated Contact Solutions and Consulting Services, aligned to enable focused business transformation. For more information about eLoyalty, visit or call 877-2ELOYAL.

Contact Information

    For CompuCredit:
    Tom Donahue
    (770) 828-1577
    Email Contact

    For eLoyalty:
    Chris Min
    Vice President and Chief Financial Officer
    (847) 582-7222