SOURCE: Compudigm

January 10, 2007 13:54 ET

Compudigm Helps Online Coupon Service Analyze Consumer Behavior and Market to Retailers

Netherlands-Based Deploys Compudigm seePOWER™ to Better Understand Coupon Downloads and Redemption Trends

LAS VEGAS, NV and AMSTERDAM, NETHERLANDS -- (MARKET WIRE) -- January 10, 2007 -- Compudigm International today announced that Netherlands-based (VJV), an online coupon service for consumers, has deployed Compudigm seePOWER™. VJV will utilize seePOWER to analyze consumer behavior so that it can more effectively market its online service to retailers.

VJV, which is part of the seeTelligence Group headquartered in Amsterdam, provides a web-based, business-to-consumer, retail and relationship marketing environment through an interactive virtual site where consumers in the Netherlands can download retail coupons. VJV is based upon the strategy of making full use of the active Internet population, which often prepares for shopping on the Web before purchasing merchandise off-line.

"Compudigm seePOWER helps us sell our value proposition to retailers by allowing us to convert data into high-value, consumer intelligence," said Bart Fokke, CMO and co-founder of VJV. "We then use the consumer information to prove the effectiveness of our online coupon service to our retail partners."

VJV utilizes seePOWER to report on web site and consumer performance in four primary areas:

--  When and where coupons are downloaded.
--  When and where coupons are redeemed.
--  Demographic consumer profiling and consumer activity analysis.
--  Campaign and promotional analysis.
"These performance reports will help VJV set the new standard as a retail 'hot spot' for consumers to browse for multiple coupons from retailers and manufacturers in one location," said Andrew Cardno, Compudigm founder and chief executive officer. "Visual seePOWER information helps VJV make web site changes so they can effectively combine multiple, location-based offers to enhance particular offerings and allow consumers to download coupons that match their family and individual consumption requirements."

About Compudigm seePOWER™

seePOWER™ is a groundbreaking business intelligence solution that presents massive amounts of business data as intuitive visualizations that can be viewed over space and time. By relying on visualizations, seePOWER facilitates critical new business insights and empowers enterprise managers to make faster, smarter and more profitable business decisions. seePOWER also utilizes predictive modeling, artificial intelligence, dynamic query generation and a number of other advanced, patented features like self-organizing map technology to provide users with an unlimited level of query flexibility. seePOWER has been awarded two consecutive Computerworld Smithsonian Institute Laureates and is covered by 17 worldwide patents.

About Compudigm

Founded in 1997, Compudigm delivers groundbreaking business intelligence solutions based upon its seePOWER data visualization technology, which enables enterprises to transform oceans of disparate data into actionable, visual intelligence for significant competitive advantage. The company enables enterprises to see their business clearly by animating, illustrating and infusing maps and floor-plans as well as product, engineering and scientific diagrams with comprehensive business intelligence. Compudigm also delivers advanced visualization, customer profiling, and content-intelligence as well as advice and guidance solutions to the gaming, retail, entertainment, telecommunications, utilities, health sciences and financial service industries. Compudigm's accolades include Gold and Silver awards from Casino Journal's Most Innovative Gaming Technology Products competition; dual Smithsonian Computerworld Laureates; and the Data Warehousing Institute's "Pioneering Product of the Year" award. For more information, visit the Compudigm web site:

About seeTelligence

Founded in 2005, seeTelligence International is a global data-collection and enrichment platform company that services retailers and manufacturers with actual consumer information locally, regionally and globally to optimize their competitive edge and position in the market. seeTelligence also provides permission-based marketing impulses to the consumer by combining actual data-related service and information and by offering customers the right products and services at the right time and place. Marketing, by using this platform to target and predict outcomes, will become a science instead of just a gut feeling. By implementing the visual business analytics of Compudigm seePOWER, which helps with the understanding of behavior, patterns and clusters, seeTelligence is ideally positioned to become the market leader in neuro marketing. seeTelligence focuses on the deployment and implementation of:

--  Extensive and proven loyalty solutions.
--  Solutions for "closed" and "open" economies: PromoDeals and
--  Marketing power solutions for understanding behavior and marketing
--  Business and information intelligence solutions.
--  The issuing of credit/debit and loyalty card solutions (state-of-the-
    art technology).
--  Information provisioning and services for retailers and manufacturers.
The integration of Compudigm seePOWER's award-winning data exploration and visualization software will support seeTelligence in delivering business-critical formulas significantly faster, and it will also bring the next generation of analytics and predictive modeling to the segmentation process -- ultimately enhancing the programs for its customers. For more information, visit the seeTelligence web site at

Contact Information

  • For further information:

    Jeff Pike
    (207) 839-6535
    Email Contact

    Thijs Nobels
    seeTelligence International
    +31 20 3420024
    Email Contact