SOURCE: Compushare, Inc.

June 23, 2008 06:00 ET

Compushare Enters Into Key Alliance Partnership With Financial Marketing Services Firm to Deliver Competitive Advantage for Community Financial Institution Clients in Online Banking Environment

SANTA ANA, CA--(Marketwire - June 23, 2008) - Compushare, Inc. of Orange County, California today announced a strategic alliance with FIRST ROI, LLC, a privately held subsidiary of BancVue based in Austin, Texas. Recognized as the leading marketing services firm focused solely on the financial services industry, FIRST ROI's core competency in the online banking arena will provide Compushare community financial institution clients with an affordable solution set geared toward increasing core deposits and effectively converting online traffic directly into new accounts.

Compushare continues to employ a significant focus on analyzing industry trends and technology developments directly affecting its client base of community financial institutions. In today's Internet age, a reported 61 percent of Internet users are using the web as their main source of finding their next bank account (Forrester Research). Analysts have also found that one in five households now have a banking relationship with a net-only institution (Synergistics).

"As our clients struggle with the declining economy and its negative impact on the lending market, we've recognized a strong shift in resources toward building deposits," said Tom McInerney, Compushare Vice President of Client Solutions. "It's an all out war and modest community-based institutions are finding it increasingly more difficult and costly to compete against the MegaBanks and Net-only Banks as they continue to invest heavily in web strategies and capitalize on market share in the online banking arena."

Through partnership with FIRST ROI, Compushare delivers a fully hosted and managed E-Marketing website solution enabling institutions to increase relevant traffic to the institutions' websites and effectively convert online traffic into sales. The online branch strategy solution, branded "Web ROI Assurance Program," is delivered in four parts, including strategic web design, a targeted Search Engine Optimization strategy, online account capture strategy and real-time analytics. The Web ROI solution transforms websites from traditional 'brochureware' into a sales tool investment working for the institution to generate exponentially more ROI than can be derived from opening an new brick-and-mortar branch.

The enormous online banking market has yet to be tapped by community financial institutions. Web ROI, fully supported by site design and content changes and updates, may be the entry way that these institutions have been searching for without the huge initial outlay of dollars and capital that have kept this market sector from competing in the online arena thus far.

"We're excited with the synergy that we've been seeing in this new relationship with Compushare," said Fred Macciocchi, FIRST ROI Executive Vice President of Sales. "Now more than ever, a marriage between technology strategies and marketing efforts makes sense in order to differentiate and compete in today's market. The institutions that embrace that reality will find themselves far ahead as the front-runners in this race for deposits."

About Compushare

Compushare, Inc., a California Corporation headquartered in Orange County, is a Financial Technology Management company that enables community financial institutions to focus on their operations, franchise value and safety. Their expertise and CIOTHiNK! business approach toward technology performance and compliance assures strategic success. Founded in 1995, Compushare provides technology services and compliance services on an outsourced basis that address business concerns in Strategy, Safety, Soundness and Support. For more information, visit


The leader in online marketing for financial institutions, FIRST ROI was founded to give independent bankers a real return on their marketing investment via their FIRSTBranch product, a targeted, sales-driven online marketing system. From web design to pay-per-click to SEO and online refer-a-friend programs, FIRST ROI manages their clients' online presence, shows them the return on investment they're making from it, and works with them each month to improve their results. With FIRST ROI, results come first. For more information, visit

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