SOURCE: Computerworld

April 03, 2007 15:51 ET

Computerworld Announces Redesign of Weekly Publication as Part of 40th Anniversary

Computerworld Transforms Tabloid Weekly Into Magazine on July 9

FRAMINGHAM, MA -- (MARKET WIRE) -- April 3, 2007 -- Computerworld, the Voice of IT Management, announced today that it will become a magazine-sized publication beginning on July 9, 2007. The new format reflects changes that Computerworld has been moving toward in recent years as the publication's content has delivered deeper magazine-like analysis of IT issues, giving IT executives a distinct information source that complements news feeds they get online.

Since the founding of Computerworld in 1967, the publication has gone through several redesigns, but has always stayed true to its core mission of serving as the voice of the IT management community. As the most widely read enterprise IT publication in the industry, Computerworld will remain a weekly publication, and continue to serve the highest concentration of IT management readers in midsize and large organizations.

"There are many reasons for this change, not the least of which is that it will free up some funds so we can continue to invest heavily in our fastest growing businesses of online and events," said Matt Sweeney, CEO, president and publisher of Computerworld. "We felt there was no more appropriate time to make this change and to usher in a new look than in our 40th year and with our anniversary issue."

Computerworld enters 2007 following one of the most successful years in its history, reaching major milestones across all three of its business areas -- online, print and events. Highlights of the year include:

--  Computerworld being named Magazine of the Year by ASBPE (for the
    second time in three years) and continuing to be the most-read enterprise
    IT publication in the industry, as shown by IntelliQuest.
--  Computerworld.com being named Best Overall Web Publication by ASBPE,
    while seeing traffic grow by more than 38%, dwarfing its nearest
    competitors.
--  Computerworld events having its most successful year yet, reaching 22%
    more high-level attendees at its IT executive conferences than in 2005.
    
Most recently the publication received another industry honor as Computerworld vice president and editor-in-chief Don Tennant was given the prestigious Timothy White Award from American Business Media.

"The key to this redesign is that we will continue to deliver the information our readers rely on us for, in the format that makes the most sense," Tennant said. "In the reader surveys we've done and in speaking with our readers at events, it has been made very clear to us that their readership of Computerworld is based solely on the quality of the content, and not the format of the delivery."

While many media companies are making changes that reflect the new information needs and formats that readers are looking for, Computerworld's change to magazine-size is just one step in an evolution that has been ongoing for years. This change will give the print publication even greater distinction from Computerworld's Web site, while maintaining the editorial quality that has made it No. 1 in the eyes of readers.

About Computerworld

Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning weekly publication, Computerworld.com Web site (www.computerworld.com), focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). Computerworld leads the industry with a print audience of 1,252,000 readers each week (IntelliQuest CIMS Spring 2006) and an online audience of over 2 million unique monthly visitors (Omniture).

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World , and PC World. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG's lead generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers. IDG is a leading producer of more than 750 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com.

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