Market Wire

Market Wire

April 10, 2007 08:55 ET

Computerworld Names Market Wire Official Newswire Service

Partnership to Ensure Extensive News Distribution for Computerworld's Online, Print, and Event Businesses

LOS ANGELES, CA and FRAMINGHAM, MA--(CCNMatthews - April 10, 2007) - Computerworld announced today that it has named Market Wire as its official newswire service. Market Wire will distribute all announcements associated with Computerworld's online and print business units, and will serve as the official newswire for Computerworld's Executive Conference series.

Through the partnership, Computerworld and its event sponsors and exhibitors will benefit from

-- Customized news distribution circuits tailored specifically to the
industry sector and event-specific subject matter;
-- News optimization services like Search Engine Optimization (SEO) and
Social Media;
-- News monitoring and reporting services through Market Wire's News

Additionally, through Market Wire's Easy PR hosted press room solution, journalists covering Computerworld events will have access to event, exhibitor and sponsor news, press kits and multimedia files from a single, easy-to-use, customized online press room. Computerworld event sponsors' and exhibitors' press releases sent via Market Wire automatically will post to the Computerworld online press room.

"We're looking to Market Wire to not only help Computerworld with our public relations needs, but to help open up previously untapped public relations channels for our event sponsors," said Matt Duffy, vice president of marketing, Computerworld. "We have great optimism about our new partnership with Market Wire and feel their online-focused approach to news distribution complements Computerworld's strategy well."

Computerworld event sponsors will receive exclusive offers by distributing their news through Market Wire, beginning with Storage Networking World Spring 2007 Conference -- an event co-owned by Computerworld and the Storage Networking Industry Association (SNIA). The event takes place April 16-19 in San Diego, California. Other upcoming Computerworld events include: The Premier 100 IT Leaders Conference, Mobile & Wireless World, Infrastructure Management World, Business Intelligence Perspectives, and the Next-Gen IT Leaders Conference.

"We are pleased to partner with Computerworld and its partners for their news distribution needs," said Sylvie Harton, vice president, Market Wire. "Computerworld is a market leader in developing news and other content for the global technology community. Market Wire is a leader in delivering, optimizing and monitoring corporate and market news for the technology community. Leveraging our respective strengths via this partnership is a win-win for the information-hungry technology sector that relies on Computerworld, its event partners and Market Wire for the development and delivery of accurate and timely information."

About Computerworld

Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning weekly publication, Web site (, focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). Computerworld leads the industry with a print audience of 1,252,000 readers each week (IntelliQuest CIMS Spring 2006) and an online audience of over 2 million unique monthly visitors (Omniture).

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo, DEMO® and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

About Market Wire

Market Wire is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.

Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, Market Wire serves corporate and agency communication professionals with key financial and public relations workflow, and media management solutions including Easy PR, Easy IR, SEO, Social Media, Listlogix and more.

A full listing of the company's products and specific distribution points can be found at

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