December 13, 2013 07:15 ET

ComSci White Paper Explores Relationship Between Chief Marketing and Chief Information Officers: Best Friends or Forever Foes?

Complimentary Thought Leadership Highlights How Marketing & IT Work Together, Explains How to Gain Higher Value From Technologies

AUSTIN, TX--(Marketwired - Dec 13, 2013) - ComSci by Upland Software, the leading solution for IT financial business management (ITFBM), today announced the release of a new white paper, "CMOs and CIOs: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency." With CMOs forecasted to become the largest consumers of BT (Business Technology) within companies, this complimentary white paper explores the evolving relationship between CMOs, CIOs and corporate technology management and the resulting need for improved financial transparency.

"CMOs and CIOs: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency" highlights how a singular approach to tracking, forecasting, and budgeting technology investments promotes complete visibility into IT and technology usage. Despite the benefits of this approach, to meet increased demands and changing business needs, marketing executives are making more and more technology decisions without the weigh-in of IT leadership, which can lead to the wrong investment and hinder productivity across the organization.

As business processes continue to evolve and new technologies become available, it will be crucial for all business units, including marketing, to stay on the same page in terms of their technology management or risk losing control of IT spend and the ability to accurately forecast and budget technology use. The white paper explains how organizations can address these issues by implementing an IT/BT financial business management solution to ensure consistency across the enterprise.

"With executives in a rush to meet business needs, organizations need to retain their control over corporate technology management to ensure that IT/BT solutions are selected and optimized in tandem to maximize the return on investment," said Bob Svec, General Manager of ComSci. "This new educational resource delivers an in-depth look at the relationship between IT, marketing and the C-Suite as it relates to enterprise-wide technologies. By maintaining a unified approach to corporate technology management, organizations will be able to better control spending and manage their IT/BT solutions to achieve their desired results."

"CMOs and CIOs: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency" is available for download at:

About ComSci

ComSci delivers award-winning IT/BT financial business management capabilities that empower organizations to implement more effective IT governance. ComSci helps IT organizations optimize technology costs by enhancing fact-based transparency and visibility, which in turn enables IT and business management to understand demand, utilization and value of its corporate technology resources. ComSci's growing client roster includes ADP, The McGraw-Hill Companies, The Bank of New York Mellon, Whirlpool, NYU Medical Center, 1-800-FLOWERS.COM, NYSEuronext, Memorial Sloan-Kettering Cancer Center, AECOM, TIAA-CREF and UBS Investment Bank. Visit for further information.

About Upland Software

Upland is the world's largest cloud provider of enterprise software for project, portfolio and work management. Upland is the only cloud software provider that offers a comprehensive family of applications that enable organizations to align their goals, projects and programs, optimize their resource utilization and workflows, and empower teams to collaborate and work effectively. From strategic planning to work execution, Upland drives business results for more than 1,200 enterprise clients with 300,000 active users in 50 plus countries. Visit for more information.