SOURCE: Terra Technology

October 13, 2009 08:30 ET

ConAgra Foods Signs North American License for Terra Technology's Multi-Enterprise Demand Sensing

Solution Enables ConAgra Foods to Shape Demand to Deliver Superior Customer Service and Help Reduce Forecast Error up to 40 Percent

NORWALK, CT--(Marketwire - October 13, 2009) - Terra Technology (, the leading provider of demand sensing and inventory optimization solutions for consumer products companies, today announced that ConAgra Foods, one of North America's leading food companies, has selected Terra's Multi-Enterprise Demand Sensing (MDS) solution to reduce inventory and improve customer service.

"ConAgra Foods selected Terra Technology's Multi-Enterprise Demand Sensing solution to improve short-term forecast accuracy, reduce inventory and improve cash flow," said Steve Vielmetti, vice president, Demand Planning and Supply Chain Optimization for ConAgra Foods. "MDS will help enable us to more capably predict changes in consumer behavior, helping us reduce safety stock by up to 15 percent and reduce costs in our supply chain."

Multi-Enterprise Demand Sensing reconciles daily demand signals from all participants in the supply chain. MDS uses pattern recognition mathematics to decipher which information is predictive and in a recent pilot, the software reduced forecast error by 40 percent for all retail items.

Robert F. Byrne, president and CEO of Terra Technology, said, "ConAgra Foods is a leading food company with a best-in-class supply chain. MDS will enable ConAgra Foods to use POS data to respond quickly and efficiently to shifts in consumer preferences, improving cash flow and reducing costs for the company."

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer products companies. Terra's solutions use downstream data like POS to improve supply chain performance, reducing forecast error up to 50 percent and inventory up to 20 percent. More accurate forecasts save money, lower inventory, improve customer service and decrease waste. Three of the five largest consumer packaged goods companies, and some of the world's best-known brands, rely on Terra, including Procter & Gamble, Unilever, Kraft Foods, ConAgra Foods and Campbell Soup. For more information, please visit or call 203-847-4007 x111.

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