SOURCE: ModiFace


April 15, 2016 09:00 ET

Conair Launches ModiFace-Powered Web-Based Augmented Reality Tool for Hair

New Augmented Reality App Allows Users to Try New Hairstyles and Hair Effects on Their Own Photo and Compare and Share a Photo Collage Consisting of Multiple Looks

TORONTO, ON--(Marketwired - Apr 15, 2016) - ModiFace, the leading provider of augmented reality technology for the beauty and medical industries, today announces the launch of the Conair Virtual Hairstyle Makeover app, a unique web-based HTML app that allows users to try on new hairstyles and hair effects, save their favorite looks, and share a photo collage on social media. The mobile-optimized app works on any mobile device, enabling users to try the latest hairstyles and effects directly by taking a photo on their phone.

"The Conair app provides a great way for consumers to experiment with new hairstyles and hair effects. The best part is, by saving a photo collage users can share multiple looks instantly and get their friends and family to vote and comment on the best look. Aside from being very useful, this provides a great way for social engagement for Conair," said Jennifer Tidy, Vice President of Partnerships at ModiFace.

"Since the app launched, we have reported an unprecedented increase in time spent on site from those who have interacted with it versus those who have visited the site as a whole. The session duration time has outperformed the site by 188%! That said, if our consumers are enjoying their experience online, the hope is they'd remember and consider us at a time of purchase. The Conair Makeover Tool offers an experience we believe our online site visitors would enjoy," said Bradley Mark, Digital Marketing Manager at Conair Corporation

Users can try the new tool on the web at the following link:

For more information, please contact: or (647-350-6525).

About ModiFace
ModiFace is the leading creator of augmented reality technology for the beauty industry, providing custom web/mobile try-on apps, in-store mirrors, and visual e-commerce. ModiFace's patented technology, which is based on over a decade of research at Stanford University, powers over 150 custom augmented reality apps for beauty brands such as Allergan, L'Oreal, Unilever, Yves Rocher, and Sephora. For more information, visit

Contact Information

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    Jessica Garcia
    Uproar PR for ModiFace
    321-236-0102 x233
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