SOURCE: Conceptua Math

Conceptua Math

June 24, 2011 08:00 ET

Conceptua Math Adds Fractions Tools to Marketplace

PETALUMA, CA and PORTLAND, OR--(Marketwire - Jun 24, 2011) - Conceptua® Math is now offering educators a new way to access its leading fractions tools and curriculum. The company has joined the Marketplace to provide K12 educators with leading math resources to help guide classroom instruction and support student learning in the critical area of fractions.

"Fractions are tough to teach and equally difficult for students to learn," says Conceptua Math CEO Arjan Khalsa. "Our goal is to provide classroom teachers with the tools and support they need to help students succeed with fractions. By adding our online fractions tools to the Marketplace, we are providing educators with access to the highest quality resources within an educational environment that is standards-aligned and secure. In addition, we're now also part of the Florida Virtual Curriculum Marketplace."

Through, educators can -- with just one password -- log in to find and use standards-aligned digital resources and curriculum from leading educational technology providers. In addition to providing a safe learning environment for students,'s teacher-friendly approach helps to streamline classroom management tasks.

"Conceptua Fractions tools and curriculum are fantastic resources for educators and students. We are excited to include such a unique and powerful educational resource with This is exactly the type of online educational resource that teachers are looking for today," says William J. Kelly, CEO.

Conceptua Fractions comprises interactive tools and over 400 targeted practice activities on fractions topics covered in grades 2-7. The program is correlated with most major mathematics textbooks and the Common Core State Standards. It supports both group and individual instruction by using visual models, sequenced activities and verbalized feedback to challenge students based on their own learning styles and to keep them engaged throughout the entire learning process. Conceptua Fractions has built-in assessments that allow educators to diagnose student misconceptions, choose remediations and monitor progress as students advance through the core curriculum.

Founded in 1999, helps improve the instructional relationship between K-12 teachers and their students through our curriculum solutions and assessments, delivered in our digital learning environment. saves teachers time -- enabling them to focus on their instructional relationships with their students -- and helps districts to make the most of their digital resources. To learn more about award-winning curriculum solutions in STEM, math, science and technology that fuel students' desire to learn, visit

About Conceptua Math
Conceptua Math was founded on the belief that all students are capable of learning mathematics in a profound way when it is taught with an approach that appeals to their learning styles. Conceptua Fractions uses visual models in a ground-breaking online curriculum to build conceptual understanding and procedural fluency with fractions. The Conceptua Math Team has a proven track record as prior leaders of IntelliTools, where they built strong market leadership in assistive technology for education. The Team has over 70 years combined experience in curriculum and software development and is driven by a passion for mathematics education. Learn more at

Contact Information

  • Media contact:
    David Robertshaw
    VP of Marketing
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