August 12, 2009 12:04 ET

CONCERT.TV, Another Planet Entertainment and Superfly Presents Merge Forces to Promote Outside Lands Music & Arts Festival

NEW YORK, NY--(Marketwire - August 12, 2009) - CONCERT.TV, the Video-on-Demand (VOD) network that exclusively showcases live music programming, Another Planet Entertainment, the largest independent promoter in the Bay Area and Superfly Productions, co-creators of Bonnaroo, are teaming up to promote the 2nd annual Outside Lands Music & Arts Festival. Outside Lands is the premier festival in the Northern California region, with unmatched creative programming that features leading artists in many musical scenes, including rock, pop, world music, soul, hip-hop and electronic. During the month of August, viewers of CONCERT.TV will see Outside Lands promotional messages with a text call to action for the opportunity to win two free tickets to the three-day festival which takes place August 28-30 in San Francisco, CA.

Specifically, the ads will prompt those watching to send a text message with the words "Outside Lands" to 70734 which, in turn, will enter them into a drawing for a three-day pass. A total of three pairs of tickets will be given away by August 21, 2009.

"By teaming up with CONCERT.TV, Superfly Presents not only leverages the millions of Concert TV viewers, but also actively engages fans of live music at the exact moment they are actually enjoying it," said Joe Covey, CEO of CONCERT.TV. "This collaboration is the perfect union that will give the fans of live music what they want."


CONCERT.TV is an on-demand television network dedicated to live music performance, music documentary and lifestyle programming. Offering quality live music performances from acts ranging from Alicia Keys to ZZ Top, CONCERT.TV supports an audience looking for more than just a music video. CONCERT.TV is carried by cable and satellite companies including Charter, Comcast, Cox, Verizon FiOS, DISH Network and DirecTV and is in 30 million homes in every major US market. For more information go to


Outside Lands Music & Arts Festival is a multi-faceted, three-day music festival that will take place in San Francisco's historic Golden Gate Park August 28-30, 2009. Now in its second year Outside Lands continues its mission of combining local California and national music acts. This year's lineup includes Pearl Jam, Dave Mathews Band, Tenacious D, Jason Mraz, Ween, The Dodos, Samba Da, Raphael Saadiq, and many more. For more information and a complete list of participating artists, go to

Contact Information

  • Contact Information:
    Stacy Clapp
    Ph: 718.522.9873
    E-mail: Email Contact

    For Superfly Presents:
    Ken Weinstein
    Big Hassle Media
    Ph: 212.619.1360
    E-mail: Email Contact