SOURCE: Concierge Medicine Direct

Concierge Medicine Direct

November 29, 2011 13:42 ET

Concierge Medicine Direct Transforms Its Consulting Offerings With a Brand-New Appeal to Physicians

Listening to Other Doctors' Pains, Dr. John T. Kihm's Consultancy Announces Conversion Coaching, The Transform Program and Additional Resources Within Its Brand Redesign

DURHAM, NC--(Marketwire - Nov 29, 2011) - Concierge Medicine Direct (CMD), a physician-owned and operated consulting firm that counsels medical practices throughout the conversion process, introduced a transformation of its own to include new service offerings and redesigned brand representation. The new offerings, Conversion Coaching and The Transform Program, include a full spectrum of support based upon five key disciplines in the conversion process. The service definitions enable each physician to select an approach based upon his or her individual practice needs and future goals. This evolution of CMD's services inspired the consultancy's refined brand representation, including its newly designed logo and website,

CMD's founder and CEO, Dr. John T. Kihm, listened and learned while successfully transitioning his own practice to concierge medicine in 2009, furthering his expertise while guiding other physicians in their practice conversions. Feedback and insights gained from clients and through additional research led CMD to identify five specific disciplines that make up the practice conversion process, supporting the new service offerings:

1. Research and development (R & D)
2. Business strategies, administration and management
3. Sales and marketing
4. Patient care and service training
5. Post-conversion

The Conversion Coaching program is designed for physicians in the R&D stage who need advice and counsel in determining whether concierge medicine is right for them, as well as for physicians who are navigating the conversion process on their own and need additional guidance. Conversion Coaching enables physicians to purchase blocks of time for phone coaching with a practice conversion expert to use as needed.

The Transform Program offers Conversion Coaching guidance, plus a portfolio of tools such as forms, procedures and templates that facilitate the successful implementation of the respective disciplines above.

  • TransformAnalysis | R&D
  • TransformBusiness | Business strategies, administration & management.
  • TransformConnect | Sales and marketing
  • TransformService | Patient care and service training
  • TransformLegacy | Post-conversion

TransformComplete is a turn-key program that includes Conversion Coaching and all of the Transform packages.

Key points of differentiation in CMD's model in concierge medicine transformation include the physician continuing insurance acceptance; building the practice's business diversification; and maintaining control over the practice.

Learning a great deal from his practice's own conversion experience, as well as from physicians who have navigated the transition to concierge medicine over the course of his consultancy, Dr. Kihm stated, "It is extremely rewarding for CMD to introduce new support options based upon real physicians' real needs in converting their practices to the concierge medicine model." He added, "Conversion Coaching has particularly been well-received by physicians who are seeking guidance as they consider concierge medicine for their future."

CMD's brand messaging has been redesigned to reflect the new course of service offerings. With a compass-theme and subdued setting, the website will serve as an educational resource for physicians. Visitors will find real-time concierge medicine-related news, Dr. Kihm's blog, CMD news/social media feed and related articles.

Physicians who are considering the concierge medicine model are urged to take the CMD Quiz:

Visit the Concierge Medicine Direct booth at the NCAFP Annual Winter Meeting, December 1-3, 2011, Grove Park Inn, Asheville, NC.

For more information, visit or call 919.306.1048 or

About Concierge Medicine Direct

Headquartered in Durham, NC, Concierge Medicine Direct is a physician-owned and operated consulting firm that counsels medical practices throughout the U.S. in all aspects of concierge medicine. A proven resource for concierge medical practice needs, we assess, advise, and transform. Our philosophy supports insurance acceptance, flexibility, and allowing the physician to maintain individuality and autonomy. It is our mission to offer guidance for both physicians and their patients toward achieving better lives. Call us. We're listening. 919.306.1048. Visit

Join the conversation: Dr. Kihm's blog --

Follow us on Twitter @concierge_M_D; find us on LinkedIn and Facebook.

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