SOURCE: Cartera Commerce

Cartera Commerce

January 27, 2011 08:00 ET

Conde Nast's Golf Digest Chooses Cartera Commerce to Power "Hot List" Shopping Program

Celebrated 2011 Ranking of Top New Clubs Adds Online Shopping Portal to Take Golf Fans From Content to Commerce

LEXINGTON, MA and NEW YORK, NY--(Marketwire - January 27, 2011) - Cartera Commerce, the leading provider of multi-channel merchant networks and performance advertising solutions, and the world's largest golf publication today announced that they have partnered to support Golf Digest and its highly influential 2011 "Hot List."

The most comprehensive ranking of the hottest clubs in the game as reviewed by scientists, retailers, teachers, amateur players and Golf Digest's team of equipment editors, the 2011 Hot List is the golf club bible for golfers of all levels. Enabled by Cartera's private-label shopping portal, Golf Digest readers will now be able to click straight through from the Hot List editorial feature to a private online mall where they can cash back rewards while they shop for the industry's best golf clubs.

The Hot List appears in the February issue of Golf Digest, and is available online in its entirety beginning this week. The Hot List shopping feature launches today at http://rewards.golfdigest.com.

"Just like any other shopper, golfers are looking for great deals on everything from equipment and apparel to books and experiences," commented Bob Carney, brand editor, Golf Digest. Together, Cartera and Golf Digest have created an engaging shopping experience for our readers that bring them full circle from discovery to purchase. Just as important, Cartera's platform lets our readers earn cash back rewards every time they shop with us, supporting our goals for ongoing reader value and engagement."

"Our partnership offers Golf Digest readers the best and most seamless way to shop for items featured on the Hot List," said Tom Beecher, President and CEO of Cartera Commerce. "The 360 degree cycle that we've created with Golf Digest provides readers with a way to learn from the industry's top pundits and then shop for the recommended equipment that meets their needs. The added value of earning cash back rewards while doing so is icing on the cake. We're delighted to partner with a brand so invested in the consumer experience."

About Golf Digest
Golf Digest is part of Condé Nast and is the largest golf publication in the world. Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement. For more information about Golf Digest go to www.golfdigest.com and stay connected on Twitter by following @GolfDigestMag. 

About Cartera Commerce
Cartera Commerce is the leading provider of multi-channel merchant networks and performance advertising solutions that increase revenue and drive incremental sales for retailers, banks, card issuers and loyalty programs. With a robust transaction marketing platform and a world-class network of national, regional, local and online merchant partners, Cartera Commerce powers personalized online and in-store shopping programs across multiple digital marketing channels including web, mobile, online banking statements, email, social media and browser apps. Cartera's performance advertising network now integrates more than 3,000 merchant partners and reaches more than 150 million consumers. Industry leaders including four of the five largest card issuers and three of the four largest airlines in the U.S. rely on Cartera to build loyal, profitable customer relationships. Cartera was rebranded from Mall Networks in August 2010 and merged with Vesdia in January 2011. The company is headquartered in Lexington, Mass. For more information, visit www.cartera.com.

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