SOURCE: African Business Review

African Business Review

February 29, 2012 13:55 ET

Condiment Company AATCO Aggressive in Growth Strategy Featured in African Business Review

NORWICH, UNITED KINGDOM--(Marketwire - Feb 29, 2012) - The business model followed by AATCO, part of the Ali & Abdul Karim Group, is very clear within seconds of talking to Managing Director Geert Buijsman. "We are customer savvy -- everything we do revolves around the customer's needs," he states.

Founded in 1983 and based in Oman, AATCO has established itself as a leading manufacturer of sauces and condiments in the Middle East and Africa in 35 countries.

The firm describes itself as a "complete company partner", offering tomato ketchup, hot sauce, mayonnaise, salad dressings, sauces, essence and tomato paste along with tailored solutions for food outlets and other such businesses.

AATCO employs 280 staff and makes a determined effort to employ as many Omanese people as possible and give young people opportunities after leaving education and entering a tough job market. This is reflected in a very young workforce, Buijsman says, of which he is one of the oldest members aged 37.

AATCO prides itself on its short lead times from order to delivery -- even when a new product is created from scratch.

Read the full report for AATCO at:

AATCO is a manufacturer of sauces and condiments based in the Middle East. Established in 1983 and part of the Ali & Abdul Karim Group, it offers tailored solutions for food outlets and also has its own brands which sell in stores across the Middle East and Africa.

About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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