SOURCE: Conductor, Inc.

Conductor, Inc.

June 22, 2016 08:00 ET

Conductor Unveils New User Experience Modeled on Marketing Activities and Workflows of Leading Digital Brands

Revamped Content Intelligence Platform Focuses on Activity-Based Business Goals Enabling Marketers to Make a Bigger Impact in Content Marketing and Increase Efficiency

NEW YORK, NY--(Marketwired - Jun 22, 2016) -  Conductor, a leading provider of organic marketing technology, announces a revolutionary new experience for its leading content intelligence platform Conductor Searchlight. The new experience has been created directly from customer research after Conductor observed key patterns from their most successful clients, and employed these workflows directly into the product to enable all marketers to take advantage. 

The reimagined experience empowers brands to support their entire digital marketing team's efforts around creating compelling content, increased traffic, and higher organic marketing ROI. The revamped navigation features an easily accessible, intuitive user experience providing marketers with best-practice workflows to drive transformational growth. 

Activity-based Workflows

The navigation is based on the following activity-based workflows, making it simple for marketers to truly enhance their organic marketing efforts. Geneva McNamara from Dominion Enterprises said "Conductor has always been our go-to platform for SEO. With the new layout and organization, it's now quicker and easier to know what's happening, and take action. "

  • Analyze content - find out how well your content is performing and how to improve it
  • Measure Visibility - learn how people are finding you online and track performance
  • Investigate Competition - see how you compare and win against your competitors
  • Research & Optimize - uncover ideas and new strategies to improve your digital presence
  • Manage Strategy -plan and execute your business objectives with customizable workspaces
  • Report and Share - share your successes with your organization

"Consumer behavior continues to change at a rapid pace, and marketers must keep up," said Seth Besmertnik, CEO of Conductor. "We've spent time studying what makes our most successful customers so effective, and baked these best practices directly into our product. The resulting new experience is more intuitive than ever before, providing our customers with winning workflows to get the insights they need to beat out their competitors."

To win today, it is essential for digital marketers to have the right technologies to quickly and effectively uncover customer-intent insights and competitive intelligence to enable them to develop great content, prioritize their budgets and truly understand what their customers want.

 "I'm excited about the new Conductor Searchlight experience. The workflows are going to help guide our team and save us time," said John Schulenburg, Group Leader of Content Marketing and SEO for Intuit. "This will enhance how we use Conductor Searchlight across our organization. The platform has really helped me find out what my big swings are going to be next year, from discovering new insights to key new reports I've built. It shapes the way we go to market with content. Conductor is truly leading the way in terms of content marketing SaaS."

For further details on the new Conductor Searchlight experience, visit our blog.

About Conductor

Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.

Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor's forward-thinking customers include global brands like Citibank and FedEx, emerging leaders like Birchbox and JustFab, and leading agencies like iProspect and Acronym.

Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized as one of the Best Places to Work in America for six years running.

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