NEW YORK, NY--(Marketwired - Apr 21, 2014) - Conductor, the global leader in search technology, today announced the appointment of Nathan Safran, Director of Research, to one of thirteen highly coveted positions on the Board of Directors at SEMPO. SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry.
Both organizations have been actively involved and supportive of each other's events; SEMPO was one of the few select partners at C3, Conductor's annual search and content marketing conference.
"SEMPO is a very well respected organization that serves to educate and further the SEO community, and I'm extremely excited and honored to be a contributor," Nathan said.
In addition to leading the research and content team at Conductor, Nathan is also a monthly columnist at Search Engine Land and Search Engine Watch. His research on digital marketing has been widely covered in both publications, as well as industry and mainstream media outlets such as TechCrunch, Venture Beat, and The Washington Post. Nathan is an industry veteran who has spoken at numerous industry conferences, including SMX, Pubcon, C3, and ClickZ. Prior to joining Conductor in 2010, Nathan worked as an analyst at Forrester Research.
"It's great to have Conductor represented on the Board of SEMPO," said Seth Besmertnik, CEO of Co-Founder of Conductor. "Sharing and fostering knowledge is a core part of both Conductor and SEMPO's ethos. Our excellent research and thought leadership content empower marketers to adopt best practices, build centers of excellence within their organizations, and grow their team's contribution to overall revenue."
With its award-winning enterprise SEO platform, Conductor Searchlight™ and extensive library of resources, Conductor continues to be the go-to partner for organizations serious about boosting their online visibility and increasing their market share.
Conductor is the global leader in SEO technology. Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight™, to measure, improve, and manage their natural search efforts to stay ahead of the competition, increase site traffic, and boost revenue. The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making, and to identify new ways to increase share-of-search that will propel their businesses forward. Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization. One of New York City's fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture. Learn more at www.conductor.com or follow Conductor on Twitter @conductor.
SEMPO is a global nonprofit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.