SOURCE: Conduit

February 11, 2009 08:51 ET

Conduit-Powered Toolbars Enrich Website Interaction and Gamer Retention for Gaming Companies

Companies Cite Exponential Growth in Site Traffic, Installations and Daily Usage After Launch of Community Toolbar

SAN FRANCISCO, CA--(Marketwire - February 11, 2009) - Conduit, a leading provider of website syndication solutions, today announced metrics illustrating the effectiveness of its platform for the casual gaming industry. Come2Play,, and Power Challenge are seeing a marked increase in site traffic, installations, and daily game usage after launching community toolbars and other marketing tools powered by the Conduit platform within the past year.

"Conduit is growing fast in many industries, including gaming, because our platform affords companies greater interaction with their fans and users," said Adam Boyden, president of Conduit. "Games in particular make a toolbar very 'sticky' to users because they are attention-grabbing and fun. By launching a community toolbar on the Conduit platform, each of these gaming companies has leveraged a simple yet powerful means of growing their fan-base and increasing revenue in the process."

Come2Play, an open platform for white-label multiplayer Flash games, launched the Come2Play community toolbar in September of 2008. Since then the company has seen a 113% increase in daily active users of the toolbar. Come2Play currently offers twenty multiplayer games that can be played directly from the community toolbar, social networks, start pages, and as individual games on partnering websites. Popular titles such as Chess, Checkers, Backgammon, Tic-Tac-Toe, Reversi and Sudoku are available, with more to come. Each game is complete with the latest addictive social features including chat, rankings, game ratings, tournaments, player rewards, and the exchange of virtual goods.

"In the short time that our community toolbar has been available, we have seen a significant increase in game plays and the number of registered players. Gamers love the convenience of having all our games readily accessible to them," said Yoni Gerblich, Director of Marketing of Come2Play. "Our Conduit-powered toolbar is one of the best methods we have for retaining repeat gamers in the very competitive casual gaming market."

Come2Play also allows any Conduit community toolbar owner to add white-label multiplayer games to their toolbar, not only giving them access to the popularity of casual games, but instantly creating a branded social network application for them on networks like Facebook, MySpace and Orkut., a leading international publisher and distributor of casual games, launched their Conduit-powered toolbar in early November 2008 and grew the toolbar adoption rate by 247% in less than eight weeks. The Alawar Games community toolbar has links to more than 75 games and gadgets, of which, 14 can be played directly on the toolbar, including popular titles such as Arctic Quest, Mahjongg, Turtix, and Farm Frenzy.

Power Challenge, the leading provider of multiplayer sports-based games launched the Power Challenge community toolbar in March of 2008. Power Soccer players now have the ability to monitor matches, launch challenges, and track their tournament/league progress conveniently from their browser. Power Challenge increased daily use of its games among toolbar users by 65% in the second half of 2008.

"The reason we created the Conduit platform is to help gaming companies and other web publishers to connect with their fans more effectively," continued Boyden. "Conduit-powered toolbars allow companies to improve both usability and marketing reach through a convenient delivery mechanism that serves as a constant reminder to gamers to play while they're online."

To learn more about Conduit and its platform, go to

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