SOURCE: Conduit

December 16, 2008 08:32 ET

Conduit Publisher Network Surges

500,000 Community Toolbar Installations Daily

SAN FRANCISCO, CA--(Marketwire - December 16, 2008) - Conduit, a leading provider of website syndication solutions, today released the latest figures surrounding the vigorous growth of the Conduit Network and the corresponding surge in the number of community toolbar installations. The Conduit Network is adding more than 600 new publishers per day, and new user downloads of community toolbars have now surpassed a staggering 500,000 installs per day. The company has witnessed widespread adoption of Conduit's platform by enthusiastic long-tail web publishers and users alike who realize both the brand value and economic advantage that a customized community toolbar brings.

"Our growth is evidence that Conduit has discovered a solution for the massive need among web publishers for a more effective way to engage customers and syndicate content during a difficult economy," said Adam Boyden, president of Conduit. "It's not surprising that our on-demand platform is especially attractive to publishers in this climate because it is a cost-effective way for businesses and organizations to create a persistent and effective method for increasing conversions, retention, revenue and more."

The Conduit Network is growing in terms of diversity as well, with new publishers that represent almost every vertical market segment including retail, social media, online communities, arts and entertainment, finance, gaming, education, sports, dating, software, and more.

According to feedback from publishers, the power and simplicity of the platform influenced them to build and maintain their Community Toolbars. The top four reasons they report are:

     1. Ease of use; toolbars with a variety of functionality and different
        gadgets can be created without assistance of a software developer.
     2. The power of the platform; not only does the platform enable the
        creation and maintenance of toolbars supported on the most popular
        web browsers and operating systems, but it also includes other
        marketing tools like desktop alerts, dynamic banners, personalized
        start pages, etc., and it includes powerful analytics.
     3. Flexibility; the Conduit-powered toolbars can host any type of
        content or application enabling publishers to extend their offering
        beyond the boundaries of their website.
     4. Exposure to new users; the Conduit Network enables publishers to
        offer their content to other publishers and users in the network
        and thus get new users.

"Several years ago I created a website with free teaching resources for educators. When I found Conduit, I found a convenient way to put teaching tools in the hands of teachers and a powerful marketing platform for me," said Samuel King, CEO of Sparklebox. "It has proven to be so popular that traffic and conversions grow every month and now we have users in the U.K., U.S. and Australia. This is now a full-time job for me and three other staffers. I know that Sparklebox would not be nearly as successful without our toolbar, and there is absolutely no maintenance or cost to us."

The Conduit Website Syndication Platform is available free of charge and is a safe browser plug-in supported by Firefox and Internet Explorer for Windows, Mac and Linux. Interested web publishers should go to www.conduit.com to learn more.

Contact Information

  • Press Contacts:
    Dayna Verstegen
    Director, Marketing Communications
    Direct: +1.650.340.1550 #101
    Email Contact

    Lisa Dilg
    PerkettPR for Conduit
    313.399.0892
    Email Contact