SOURCE: ConnectedHealth


August 06, 2015 10:53 ET

ConnectedHealth Launches 'Genie™' Administration Portal, Helps Brokers and Small and Mid-sized Employers Simplify Benefits Process

Newly Enhanced Portal Also Offers Turnkey Employee Benefits Communications

CHICAGO, IL--(Marketwired - August 06, 2015) - ConnectedHealth, a leading private insurance exchange that helps employees achieve better health and financial security, today announces its newly optimized Genie™ administration portal -- a one-stop shop for brokers and small and mid-sized employers to implement the company's award-winning Smart Choices™ Marketplace for employees.

"As the next Annual Open Enrollment period approaches, there's no better time than now for employers to adopt a benefit strategy that will help retain employees and protect the bottom line," says ConnectedHealth President Joe Donlan. "Our Genie portal streamlines the enrollment process for employers who want to offer individual insurance coverage as part of their benefits strategy."

ConnectedHealth's Genie portal includes:

  • A decision framework to help employers determine whether the Marketplace is right for their business
  • Automated, custom communication system that invites and reminds employees to shop for benefits on the Marketplace, including plans eligible for a tax credit (or subsidy)
  • Enhanced reporting that allows employers to track the progress of employees purchasing insurance

For brokers specifically, Genie enables fast distribution and marketing of individually underwritten insurance and products through employer clients and other distribution partners.

A Genie portal demonstration can be viewed at For more information about ConnectedHealth's Smart Choices™ Marketplace, visit

About ConnectedHealth
ConnectedHealth makes it easy for employees to shop for personalized insurance benefits online. Founded by the pioneers in consumer health care transparency, the company's award-winning e-commerce platform helps businesses control costs and supports their entire workforce in protecting their health and financial security. Learn how ConnectedHealth is redefining the way employers deliver group and individual benefits at

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