SOURCE: Connectyx Technologies Holdings Group, Inc.

April 11, 2011 10:00 ET

Connectyx Technologies Receives Second Order From Medical Air Services Association (MASA) for 10,000 MedFlash Licenses for New MASA Membership Benefit Campaign

MASA to Test Market Other MedFlash Programs to Selected Member Groups in 500,000 Membership Base

STUART, FL--(Marketwire - Apr 11, 2011) - Connectyx Technologies Holdings Group, Inc. (PINKSHEETS: CTYX) ("Connectyx"),, manufacturer and distributor of the MedFlash®, the nation's premier Personal Health and Wellness Management System (ePHM) for maintaining personal health records (PHR), announced that the Company received an order for an additional 10,000 MedFlash licenses from MASA Assist (MASA), one of the country's leading Medical Evacuation companies with over 500,000 members. MASA has expanded the use of MedFlash® as a membership benefit enhancement program and will be offering MedFlash, the innovative personal health record, to selected groups of its members.

MedFlash is seamlessly connected to any computer for routine or emergency access to important medical information. Serious drug interactions can be avoided, allergic reactions prevented and historical records accessed, including x-rays, living will and insurance policies. In addition, MedFlash members have the peace of mind that their personal key medical information is readily available from four different sources (24/7 Emergency Call Center, Personal Portal on the Web, ER Mobile Smart Phone Application (Mobile Phone APP) and USB Flash Drive).

Ronn Schuman, CEO of Connectyx, said, "We are very pleased to be expanding our partnership with MASA as we are continuing to gain traction in the marketplace with our new master licensing program that will have a direct impact on increasing both MedFlash membership, revenues and contributing to eventual profitability. We are also exploring other opportunities with MASA to co-market a number of new innovative personalized programs to selected demographics and expect to start pilot testing over the next 30-60 days."

Tim Green, President of MASA, said, "We believe that by giving MedFlash to our members at no personal cost will be an important tool in customer retention. We look forward to working with Connectyx in testing various member channels over the next 12 months."

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MedFlash ® Features and Benefits

The MedFlash® PHM Portal features a 24/7/365 call center, a smart phone application and a USB flash drive. The MedFlash® PHM provides additional member benefits and services including instant access to a subscriber's Emergency Medical Profile and Personal Health Record in the event of an accident or a medical emergency. First Responders such as police, emergency medical technicians (EMT's) and firefighters have access to time critical information for victims who may be comatose or unable to communicate pertinent medical history information. The MedFlash® PHM can be accessed on any computer, whether in an ambulance or an emergency room, securely and with complete privacy via the Internet or by use of the USB drive. Lifestyle and wellness features are delivered to members that have the potential to result in significant health benefits to members following the healthcare advice. With the increasing focus on cutting costs and risk mitigation by both employers and insurers, the MedFlash offers a low cost addition to the various initiatives necessary for maintaining and reducing costs of current healthcare delivery systems. For more information, see

About Connectyx

Connectyx provides unique products for the healthcare market including MedFlash®, the electronic Personal Health Manager (ePHM). Compatible with Google Health and Microsoft's Health Vault, the MedFlash® ePHM is an easy-to-use Personal Health and Lifestyle Manager that is accessible using a powerful web portal suite. The MedFlash® ePHM portal also features a 24/7/365 call center, a smart phone application and a USB flash drive. The MedFlash® ePHM provides member benefits including instant access to your Emergency Medical Profile and Personal Health Record in the event of an accident or a medical emergency. Whether traveling, at work, or at home, First Responders have an invaluable advantage when they have access to this time critical information. Far more than just an emergency flash drive, the MedFlash® PHM can be accessed on any computer, securely and with complete privacy. There are also lifestyle and wellness features that provide significant health benefits to members and risk mitigation for employers and insurers alike. Connectyx products are developed with the needs of patients, families, doctors and First Responders in mind. For more information, please visit our websites at: and

About MASA Assist

Since 1974, MASA Assist stands ready 24 hours a day, 365 days a year, to respond immediately to an emergency call from a member. Staffed by two physicians and other trained personnel, MASA's aircraft carry state of the art medical equipment on board and are prepared to handle every emergency evacuation from anywhere in the world. When a member contacts MASA Assist, an experienced staffer is immediately assigned to the case. From the first moment of the emergency to the last moment of resolution, the member deals only with that person. MASA Assist, alone, follows this critical procedure.

MASA Assist offers many benefits to its members and to the members of its partners. In addition to Emergency and Commercial Air Transportation, MASA handles helicopter transport, ground ambulances and busses, non-injury transport for family members, escort transportation, minor children and grandchildren return, vehicle return, mortal remains transport, organ retrieval and organ recipient transport. MASA Assist continues to add membership benefits without raising membership rates and maintains the annual rate as fixed for as long as they retain membership. One low annual fee covers all costs for all flights and services. There are no deductibles, no claim forms, no age limits, no health questions, and no dollar limits. Even pre-existing conditions are covered 90 days after the diagnosis has been made. Unmatched experience, unequaled service, and unparalleled commitment to its members, MASA Assist takes the worry out of travel. Call 800-423-3226 for rates and more information.

Safe Harbor Act: This communication includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this communication.

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